7+ hour, 13+ min ago  (1266+ words) Several leaders said the framework could reshape creative approvals, campaign timelines, internal review processes and client conversations, especially in categories where AI-generated visuals, voices, virtual influencers and synthetic assets are now part of regular production workflows. When the Advertising Standards…...

6+ hour, 21+ min ago  (886+ words) New Delhi: A seemingly technical consultation by the Telecom Regulatory Authority of India (TRAI) on FAST channels and Application-based Linear Television Distribution (ALTD) services has opened up one of the biggest policy battles in India's media industry. At stake is…...

5+ hour, 7+ min ago  (335+ words) New Delhi: Central Consumer Protection Authority has imposed penalties of Rs 10 lakh on Motion Education and Rs 5 lakh on Career Line Coaching (CLC), Sikar, for publishing misleading advertisements related to JEE and NEET results. The regulator said the institutes highlighted successful…...

5+ hour, 43+ min ago  (422+ words) New Delhi: Four major e-commerce platforms, Amazon, Flipkart, Meesho, and Jio Mart, have removed an allegedly unregistered agrochemical product from their platforms after receiving notices from the Central Consumer Protection Authority (CCPA). In a statement issued, the regulator said the…...

6+ hour, 43+ min ago  (918+ words) New Delhi: FIFA has closed a key Asian broadcast market by signing China Media Group for the FIFA World Cup 2026, but India still does not have a confirmed rights holder. The FIFA World Cup 2026 will begin on June 11 and will…...

5+ hour, 22+ min ago  (228+ words) New Delhi: Having secured strong interest from leading industry voices and sponsors, Goafest 2026 is set to see participation from delegates across India, including attendees from Tier 2 and Tier 3 markets." The event has received registrations from brands and clients, independent agencies…...

8+ hour, 59+ min ago  (826+ words) New Delhi: Prasar Bharati has published fresh test reports on the impact of Direct-to-Mobile transmission on IMT services during the operation of D2 M technologies in the 470-582 MHz frequency range. The reports cover laboratory and field evaluations of ATSC 3. 0-based D2 M…...

7+ hour, 47+ min ago  (619+ words) New Delhi: For 22feet Tribal, this year's Cannes Lions entry revolves around a virtual wedding inside one of India's biggest mobile games." The agency is betting on culture, community, and gaming fandom at a time when much of the industry conversation…...

1+ day, 5+ hour ago  (355+ words) New Delhi: Back in 2004, beauty advertising looked very different. Most ads featured flawless supermodels, perfect airbrushed skin, and impossible beauty standards. Then came Dove with a campaign that challenged the industry itself. Launched by parent company Unilever in partnership with…...

2+ day, 8+ hour ago  (514+ words) New Delhi: With all the advancements in the white-hot technology field -- including the development of innovative applications -- the race to create the next blockbuster media apps has intensified. Many organizations are investing their time, effort, and money in building applications…...