7+ hour, 33+ min ago  (672+ words) Alien Baby co-founder and leading Aussie creative strategist Paula Bloodworth delivered a scathing critique of the modern advertising industry. She warned the sector has become "homogenous" and "boring" as marketers increasingly prioritise frameworks, process and risk mitigation over instinct, culture…...

6+ hour, 46+ min ago  (749+ words) Publicis Groupe has agreed to acquire data collaboration platform Live Ramp in a $2. 2 billion deal. Analysts have broadly welcomed the move as a logical next step that could also benefit Publicis" principal media offering. Live Ramp connects more than 25, 000 publisher…...

7+ hour, 9+ min ago  (404+ words) El Jannah is recruiting some of the internet's most recognisable food identities and converting them to charcoal chicken in a new campaign designed to get Aussies out of their lunchtime food ruts. Created by independent creative agency Emotive and brought…...

7+ hour, 34+ min ago  (741+ words) Three of Australia's leading independent media creators say audiences are increasingly placing their trust in individuals over institutions, as mainstream media struggles with bureaucracy, declining credibility and an inability to keep pace with changing audience consumption patterns. Abbie Chatfield also…...

6+ hour, 56+ min ago  (171+ words) QMS has converted two of the most sought after large-format static billboards in Melbourne to digital screens, marking one of the most significant iconic site upgrades in the market in recent years. Positioned along Melbourne's busiest commuter corridor, they are…...

11+ hour, 15+ min ago  (449+ words) A new female-led creative studio spanning branding, design, web, campaign and content production has officially gone public after a year operating in stealth mode. Dirt (also known as Dirtverse) is founded by Alessia Murer, Lou Wright and Amber Dempsey, and…...

11+ hour, 15+ min ago  (128+ words) Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news....

9+ hour, 56+ min ago  (505+ words) News Australia has appointed highly respected media executive Jo Mc Alister to launch and lead STORYx, its new dedicated function for content integration, strategy, and solutions. Sitting at the intersection of brand and audience, STORYx will transform how commercial partners…...

10+ hour, 13+ min ago  (225+ words) Australian Avocados are urging consumers to stop and ask themselves, "Are you bruisin while choosin?" when they select an avo in a new campaign by Thinkerbell. On a mission to change behaviour and the way Aussies shop for avocados, the…...

10+ hour, 41+ min ago  (456+ words) Master Foods has brought a new flavour to Fashion Week, with a large Barbecue Sauce bottle showing up backstage, front row and in street-style shots at designer Iordanes Spyridon Gogos" (Jordan Gogos) exclusive consumer show. The unexpected appearance marks the…...