News
AI Agents for SEO: What They Are, How They Work, and How to Build One
2+ day, 21+ hour ago (1804+ words) This article covers what AI SEO agents actually do in practice, which tools are worth knowing about, how to build your own, and what the people building them have learned the hard'way. An AI SEO agent is software that actually…...
AI Chatbot Traffic: What It Is, and How to Get More
3+ day, 4+ hour ago (1720+ words) When Chat GPT, Perplexity, or Claude cites your content in a response, some of those users click through the citation and visit your website. That's AI chatbot traffic, and it may convert better than most channels you're probably already tracking....
Schema Markup: What It Is & How to Implement It
6+ day, 21+ hour ago (1708+ words) Here's a basic example of what the code can look'like: "You can see that, unlike the words on a page, schema is a form of structured data. Its standardized format means there's no chance of Google misinterpreting it. That's why…...
We Tracked 1, 885 Pages Adding Schema. AI Citations Barely Moved.
6+ day, 20+ hour ago (1326+ words) AI cited pages were almost three times more likely to have JSON-LD than non-cited pages. That's a big gap, and the kind of stat that gets shared in Linked In carousels and conference slides as proof that schema is an…...
Claude Skills for SEO and Marketing: What They Are and How to Use Them
1+ week, 2+ day ago (1485+ words) Before that, every Linked In post started the same way. I'd re-explain the voice rules. The fold-line rule. The hook patterns I like, the ones I don't. The example posts to mimic. The CTA style. Slightly different wording each time, slightly…...
On-Page AEO: 4 Writing Frameworks for Better AI Visibility
1+ week, 2+ day ago (1550+ words) Dan Petrovic wrote a great article explaining why human-friendly content is AI-friendly content. In a nutshell, there is a striking parallel between how people and AI models process text information: we both try to glean meaning from long text without…...
How Does AI Get Its Information? Training Data, RAG, MCPs, and APIs Explained
1+ week, 3+ day ago (1263+ words) Each data layer has its own pros and cons, so if you've ever wondered why an AI confidently told you something wrong, why one tool seems to know about last week's news and another doesn't, or why your competitor's product…...
Agentic AI vs. Generative AI: What's the Difference, and Why Does It Matter?
1+ week, 4+ day ago (1248+ words) In both cases, you're using the same underlying technology, but the results (and effort required to reach them) are very different. Generative AI creates content on demand, but agentic AI takes action autonomously. And if you're a marketer deciding which…...
How I Do Content Engineering with Claude Code
2+ week, 6+ day ago (1718+ words) Back in August 2025, I shared the AI content process I had developed for the Ahrefs blog. It used Chat GPT projects and custom GPTs to speed up certain types of content creation from several days to a couple of hours,…...
Why Chat GPT Cites One Page Over Another (Study of 1. 4 M Prompts)
1+ mon, 2+ day ago (1771+ words) But, although Chat GPT crawls dozens of pages to answer a single query, according to our research, it only ends up citing ~50% of'them. Why does one page get the credit while another, which the AI clearly retrieved, gets nothing? According…...