2+ hour, 6+ min ago  (605+ words) Agency Reporter There is a strange silence slowly creeping into agency boardrooms " not because business has disappeared, but because machines have become unexpectedly good at doing the work that once defined the industry A marketer enters a prompt into an…...

8+ hour ago  (173+ words) Having secured strong interest from leading industry voices and sponsors, Goafest is now gearing up to welcome a truly PAN-India delegation which includes a robust turn-out from Tier 2 and 3 markets." Goafest 2026 will bring together 60+ industry voices for 20+ knowledge sessions and…...

4+ day, 7+ hour ago  (201+ words) Madison Media announces key leadership appointments as part of its continued transformation under the Madison 3. 0 vision, across key areas including content, influencer marketing, digital, south operations and sports marketing. As part of this strategic expansion, Mayank Bhatnagar joins Madison Media…...

5+ day, 5+ hour ago  (360+ words) How FAST (Free Ad-Supported Streaming TV) Channels Are Reshaping India's OTT Landscape Agency Reporter India's OTT boom was once seen almost entirely through the lens of subscriptions The promise was simple: pay a monthly fee, unlock premium entertainment, and enjoy…...

5+ day, 7+ hour ago  (422+ words) The carbon footprint of digital advertising " and how AI is being used to reduce it Agency Reporter For years, digital advertising has sold itself as the cleaner, smarter successor to traditional media No paper waste, no physical hoardings, no fleets…...

1+ week, 4+ day ago  (175+ words) The "Chat" Advantage: Key Research Findings The Kantar Context Lab survey, which analyzed brand impact across CPG, Retail, and Smartphone, highlighted how Sponsored Snaps outperform the market: Gen Z: The Cultural Driver The report includes a "Gen Z Spotlight, revealing that…...

1+ week, 5+ day ago  (304+ words) Havas Play, the entertainment, content, sports and social arm of Havas Media Network India, has played a key role in enabling Voltas" first-ever celebrity endorsement in the history of the brand, bringing on board Ranbir Kapoor and Neetu Kapoor as…...

3+ week, 1+ hour ago  (449+ words) Agency Reporter For years, media plans in India'and most of the world'have followed a familiar rhythm Everything else filled the gaps Google and Meta didn't just dominate digital; they defined how marketers thought about it But if you listen closely…...

3+ week, 4+ day ago  (306+ words) Agency Reporter Contextual targeting on You Tube is delivering CTR uplifts of up to 55% and pushing view rates from 31. 9% to as high as 47%, according to VDO. AI's You Tube Advertising Trends Report For most brands advertising on You Tube, audience…...

4+ week, 4+ hour ago  (457+ words) Agency Reporter There was a time when media buying felt closer to a craft than a system Plans were shaped in meeting rooms, negotiated over calls, and built on a working knowledge of which platforms carried weight with which audiences…...