News
Instagram's new "Instants' feature is leaving users anxious- Here's why
2+ hour ago (211+ words) Within days of the rollout, users flooded Reddit threads and X with complaints, while searches for "how to turn off Instagram Instants" also began trending. Once users open the camera, they see a shutter button at the centre, with a…...
Why India's streaming heavyweights are chasing "snackable' dramas'and the billions at stake
9+ hour, 33+ min ago (1395+ words) India's microdrama market is entering the next phase of evolution as large media and streaming players, including Jio Star, Amazon MX Player, ZEE5, and Tata Play Binge, ramp up investments in vertical, mobile-first storytelling formats that were until recently dominated by…...
The Surf Excel case study: How a detergent brand built emotional equity
9+ hour, 53+ min ago (117+ words) afaqs! The Surf Excel case study: How a detergent brand built emotional equity How Surf Excel evolved from a premium detergent into a purpose-led household brand by combining emotional storytelling, innovation and mass accessibility. Surf Excel's journey in India is…...
Drake's Iceman becomes internet's newest marketing template
23+ hour, 42+ min ago (247+ words) For most musicians, an album rollout ends when the clock strikes midnight and the streaming links go live. For Drake, it appears to begin there. Less than 24 hours after dropping his much awaited studio album Iceman, alongside surprise drops Habibti…...
Catch Spices launches new TVC for sprinkler range featuring Akshay Kumar
2+ day, 21+ hour ago (161+ words) Catch Spices, part of DS Group, has launched a new television commercial for its sprinkler range featuring Akshay Kumar and a cameo by Rajpal Yadav. Created by Dentsu Creative Webchutney, the campaign follows a storyline where Akshay Kumar attempts to…...
Ali apologises after soap ad faces backlash over religious references
3+ day, 1+ hour ago (241+ words) Comedian and actor Ali has issued a public apology after a commercial for Ghar Soaps triggered criticism online over its use of religious imagery and devotional references. The controversy began after the advertisement showed the actor performing a pooja for…...
Reliance res Q spotlights "little sacrifices" inside Indian homes in new ad
3+ day, 2+ hour ago (164+ words) Reliance res Q has launched a new brand film titled "Taaki Khushiyon Ki List Kabhi Chhoti Na Ho, centred on the financial impact of unexpected appliance repairs on Indian households. The campaign draws on the insight that unplanned repair costs…...
How thought leadership accelerates the sales cycle in the age of AI
3+ day, 3+ hour ago (524+ words) Sales cycles today are longer, more complex and more scrutinised than ever before. Buyers are informed. Committees are larger. Risk tolerance is lower. In this environment, traditional sales approaches alone are not enough. What truly accelerates momentum is trust. And…...
Mediatronics PR wins communications mandate for Artemis Health Sciences Foundation
3+ day, 3+ hour ago (166+ words) afaqs! Mediatronics PR wins communications mandate for Artemis Health Sciences Foundation The mandate includes integrated media relations, brand positioning, strategic storytelling, thought leadership & communication outreach initiatives for the foundation across India. Artemis Health Sciences Foundation has appointed Mediatronics PR as…...
Siddhant Chaturvedi joins Max Fashion as first male brand ambassador
8+ mon, 4+ week ago (19+ words) As part of this collaboration, the brand has also launched a new campaign 'How New Is Your New?'...