4+ hour, 24+ min ago  (312+ words) News Brands Ireland'and Core brought together senior leaders from across Ireland's media, agency and publishing sectors for a timely discussion examining the future role of trusted news brands in an AI-driven media ecosystem. "Trust, Attention & AI: What Media Planners Need…...

4+ hour, 24+ min ago  (197+ words) Ad World. ie OUTsurance, the South African insurance company which entered the Irish market in 2024, is the new sponsor of the Oliver Callan Show on RT" Radio 1. Brokered directly with OUTsurance the 12-month radio sponsorship consists of six sponsor credited…...

6+ hour, 14+ min ago  (461+ words) TBWA\Ireland has rolled out a new campaign for AIB Homes called "We Don't Just Help, We Help Make it Happen." The campaign brings to life AIB's understanding of the challenges faced on the home-buying journey and the role it…...

7+ hour, 22+ min ago  (1263+ words) Aaron Poole, Marketing Insights Manager, PML Group, with this week's Out "\ Look on Out of Home A reminder becomes more useful when it has something to attach to. A product on a shelf. A shopfront on the way home. A…...

8+ hour, 20+ min ago  (218+ words) With the Irish creator economy continuing to grow in size, dmg media has a rolled out a new solution designed to help brands amplify creator and influencer content beyond the confines of social media platforms by targeting highly engaged audiences…...

8+ hour, 42+ min ago  (322+ words) With the Nations Championship rugby kicking off this weekend, Virgin Media Television (VMTV) has bagged Hyundai Ireland and Vodafone Ireland as the official co-sponsors of its live coverage. According to the broadcaster, this dual sponsorship reflects "the scale and ambition…...

7+ hour, 45+ min ago  (651+ words) The work, the work, the work. This year, Cannes served. I had access to the best creators, agencies, creative leaders, creative tech and brand campaigns in the world. From watching the case studies at the award ceremonies to speaking on…...

1+ week, 4+ hour ago  (328+ words) Core strengthened its position as Ireland's largest media agency group during 2025 while Mindshare retained its place as the country's leading media agency network, according to the latest Ireland Billings & Market Share report from global research firm COMvergence. The report shows…...

1+ week, 4+ hour ago  (657+ words) " From August 2026, new EU transparency obligations kick in that will affect every marketing and communications team using generative AI, whether they know it or not, writes Colin Hetherington. From August 2026, the EU AI Act starts asking a simple question of…...

1+ week, 7+ hour ago  (774+ words) " Aaron Poole, Marketing Insights Manager, PML Group with this week's Out \ Look on Out of Home Advertising rarely works in one neat moment. People notice campaigns in passing, hear them in the background, see them again somewhere else and often…...