News
Profound Launches an AI Agent to Manage End-to-End Marketing
3+ hour, 23+ min ago (449+ words) ADWEEK...
Sports Fans Want Better Experiences, Not Better Algorithms
5+ hour, 22+ min ago (771+ words) This post was created in partnership with EY Studio+ Sports organizations have more data than ever. The challenge is using it to strengthen fan connections without sacrificing the emotion at the center of sports. During an ADWEEK House Cannes Lions…...
Why Peacock's Love Island USA Makes a Perfect Partner for Advertisers
6+ hour, 23+ min ago (147+ words) Peacock's Love Island USA continues to bring the heat in Season 8, and advertisers are feeling the love. Love Island USA ranked as the No. 1 series on streaming during its first two weeks of Season 8, according to Nielsen. It garnered a…...
WPP Bolsters Enterprise Services in Bid to Be an AI One-Stop Shop
17+ hour, 30+ min ago (129+ words) In February, WPP CEO Cindy Rose made a big bet that the holding company could take a pole position in AI transformation when she unveiled WPP Enterprise Solutions, one of the four linchpins in her Elevate28 revitalization plan. On Wednesday, the…...
Meta Names Denise Moreno CMO as Alex Schultz Becomes First Chief Data Officer
22+ hour, 53+ min ago (149+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Meta has appointed Denise Moreno as its new CMO, succeeding Alex Schultz, who has…...
C'est Fini: The Best Moments from ADWEEK House at Cannes
1+ day, 18+ min ago (85+ words) ADWEEK Watch session recordings for real-world playbooks, platform insights, and unfiltered conversations from the operators, creators, and marketers shaping the industry From emerging trends to practical frameworks you can apply immediately, this is where the work behind the post comes…...
Chris Paul: Brands Miss Out When They Just Hand Athletes a Script
1+ day, 1+ hour ago (643+ words) Twelve-time NBA All-Star Chris Paul retired earlier in 2026 after a 21-season career as one of basketball's most accomplished players. However, the athlete's influence has long extended beyond the court, and he's not finished yet. Over the last two decades, he's…...
Binging With Babish Expands Into Meal Kits and Podcasting
1+ day, 3+ hour ago (535+ words) Andrew Rea, the You Tube cooking creator known as Binging with Babish, is rolling out a cluster of new ventures that mark his most ambitious push yet to extend the channel into a broader media and consumer business. The launches…...
Nike Has a Plan to "Keep the Spark Alive" After the World Cup
1+ day, 5+ hour ago (170+ words) The future of brands gets decided here. Join the industry's top marketers at Brandweek for the ideas, insights, and connections shaping what's next. Get your ticket. Nike's World Cup marketing pivot is starting to bear fruit, and its executives say…...
Spotify Lures Fans to Reserved With a Promise: No More Extreme Lengths Necessary
1+ day, 12+ hour ago (345+ words) Would you sell your soul to the devil or summon an internet witch to conjure a spell to see your favorite musical act in concert? A hard no for most, but some diehard fans wouldn't think twice." Spotify illustrates the…...