News
Mountain Dew turns launches into real-world treasure hunt via Curious Nation
6+ hour, 22+ min ago (252+ words) Developed in partnership with 7-Eleven and Finders Keepers Australia, the activation brought to life the launch of two new flavors, Blue Razz Blitz and Typhoon, through a series of'real-world, social-first'treasure'hunts designed to drive foot traffic, engagement and cultural relevance. Research…...
FP7 Mc CANN MENAT awarded as the MENA Network of the Year at Cannes Lions 2026, with regional and global brand wins for Arla, L'Or'al Paris, Parkin and Spoor
6+ hour, 26+ min ago (509+ words) adobo Magazine...
WPP announces expansion plans for WPP Enterprise Solutions, its global business unit for AI-driven transformation
7+ hour, 14+ min ago (317+ words) adobo Magazine WPP announced its expansion plans for WPP Enterprise Solutions The move further establishes the business as a leading enterprise growth partner for organizations looking to transform how they connect with customers, scale operations, and unlock growth in an…...
The Good Design Award Philippines sets its standard: Design must care
7+ hour, 16+ min ago (319+ words) Ogilvy unveils inaugural 2026 APAC Believability Index "The Power of Proof" study reveals hidden cost of lost belief Gold Awards, representing the highest level of excellence within a category, were also presented to Ding! Zine para sa Bading, designed by the…...
Pullman reinvents hospitality with a new creative platform built on human exchange
6+ hour, 20+ min ago (433+ words) Pullman Hotels & Resorts'unveils a new global brand platform, marking a decisive creative shift for the brand. Regrounded in its original DNA and reinterpreted for today's world, Pullman positions human exchange as its central idea, reframing hospitality as a catalyst for…...
Nothing but Lilydale will do: Lilydale Australia turns farmer's dedication into a powerful shopper choice moment via Omnicom Oceania
7+ hour, 16+ min ago (468+ words) Lilydale has launched a new brand campaign, "Nothing but Lilydale will do," created by Clemenger BBDO, reminding Australians that when taste and quality matter, you simply can't go past Lilydale Free Range. The campaign marks the first major integrated brand…...
Freedom, electriclime introduce a character-led campaign for Jumeirah Al Naseem
7+ hour, 19+ min ago (237+ words) Freedom and electriclime have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah Group's Madinat Jumeirah complex. Shot on location in Dubai and directed by Jessie Zinn, the campaign brings Jumeirah Al Naseem…...
Love it, hate it, don't travel without it: Marmite releases 'Wemite' jars for England fans headed to the tournament
7+ hour, 20+ min ago (324+ words) This summer, Marmite is changing its name to "We Mite" and releasing special edition jars for travelling England football fans. Designed to bring a taste of home to America, where Marmite can be harder to track down, fans can pick…...
got2b and I&S BBDO launch hair color revolution to beat the heat
7+ hour, 15+ min ago (345+ words) adobo Magazine As Japan's summers intensify, hair color brand got2b and creative agency I&S BBDO have launched the "COOL COLOR" campaign, offering a new option for beating the summer heat The "COOL COLOR" campaign marks an industry first, transforming hair…...
Budweiser and Fred & Farid Shanghai open the bar at breakfast for World Cup Fans in China
7+ hour, 19+ min ago (264+ words) adobo Magazine With many matches taking place during the morning in China, fans could no longer gather with friends in bars at night as they had in previous tournaments Instead, many found themselves watching alone on their phones while commuting…...