8+ hour, 55+ min ago   (182+ words) Cloud-based advertising platform Teads and V, formerly known as VIDAA, the smart TV operating system, have launched a partnership running through 2028, aimed at changing how brands engage consumers on TV screens. Teads will serve as the exclusive global partner for…...

12+ hour, 55+ min ago   (303+ words) Daniel Shaw. Credit: Omnicom Omnicom Oceania has expanded its intelligence offering Perceptive into Australia and New Zealand. Hall & Partners will transition to the Perceptive brand across ANZ. It's part of Omnicom Oceania's investment in Omnicom Intelligence, which combines local and…...

12+ hour, 33+ min ago   (293+ words) Independent Media Agencies Australia (IMAA) has taken 15 senior media agency and media owner executives to Alice Springs to connect with country, as part of the association's third annual Kings Narrative Immersion Experience and its Reconciliation Action Plan (RAP). Kings Narrative,…...

15+ hour, 50+ min ago   (959+ words) Advertisements for child sexual exploitation material ran across Facebook and Instagram, according to research by the Tech Transparency Project (TTP), an NGO whose purpose is holding big tech companies accountable. The report found that GatherOne, one of Meta’s largest advertising…...

9+ hour, 56+ min ago   (1772+ words) Credit: Shubham Dhage via Unsplash Those working at Metigy, the AI marketing startup at one stage valued at $1 billion, realised only later, when the dream shattered, how they had been blind-sided, sucked into a confidence scheme. The staff found themselves…...

13+ hour, 33+ min ago   (281+ words) News Australia has appointed Gerard Richardson national head of retail and Luke Haynes industry director for sport and entertainment, adding two senior category specialists to its team of industry leads. "Our clients are navigating more complexity and competition than ever…...

15+ hour, 52+ min ago   (378+ words) Recently I asked ChatGPT to write my profile. It was overwhelmingly positive, occasionally accurate. And, finally, humorous. It went on to point out that I had written three novels and had once received a mention on a Miles Franklin list....

13+ hour, 31+ min ago   (243+ words) The work is the latest iteration of the brand’s ‘Let’s go for a drive’ platform, which launched in 2024, and follows last year’s highly effective ‘Why the Long Car’ campaign in tapping into Volkswagen’s classic advertising heritage. Two hero films, directed…...

1+ day, 9+ hour ago   (154+ words) David Bell joins Veridooh's Advisory Council adnews.com.au David Bell joins Veridooh's Advisory Council David Bell, former CEO of Interpublic Group (IPG), has joined the advisory council of Australia outdoor media company Veridooh, working closely with co-founders and co-CEOs…...

1+ day, 9+ hour ago   (184+ words) Outdoor media specialist QMS has promoted Ben Gibb to the newly created position of managing director, New Zealand. Gibb, previously national sales director, NZ, has more than 20 years of experience across out-of-home, television, digital and publishing, having previously held senior…...