News
I Don't Think I'm A Data Broker' Is Not A Defense
2+ hour, 18+ min ago (1133+ words) Just because a company doesn't see itself as a data broker when it looks in the mirror doesn't mean regulators would agree. "I'm not a data broker' " that's probably what a lot of you in this room think," said Tony…...
CMOs Have To Be More Tech-Enabled Than Ever " And So Do Their Agencies
4+ day, 2+ hour ago (711+ words) Advertising agencies have invested millions of dollars into their own AI-powered platforms " and apparently, it's making a difference....
Video Killed The Audio Star; The "No Essay" Data Ploy
2+ hour, 46+ min ago (990+ words) Amazon wants advertisers to stop thinking about podcasts as "audio" and start treating creator-led podcasts more like TV shows, Digiday reports. At its New York upfronts presentation this week, Amazon pitched video-based podcasts, which most are nowadays, as multiplatform media…...
Let's Be Upfront About Performance
2+ day, 13+ hour ago (669+ words) Upfront week is over. Publishers flexed their ad performance muscles at media buyers all week long to appeal to compete for ad spend....
We Went To Eight Upfronts This Week. Here's What We Learned
2+ day, 16+ hour ago (582+ words) Victoria Mc Nally & Alyssa Boyle Upfront week is officially over. Ad Exchanger Senior Editor Alyssa Boyle and Associate Editor Victoria Mc Nally bounced all around New York City to catch eight upfront events hosted by major media companies and streamers:…...
To Sell TV, The New "Premium" Is "Fandom"
2+ day, 18+ hour ago (437+ words) At the TV Upfronts of yesteryear, programmers wooed TV buyers with celebrity appearances and teasing stacks of new content. But, increasingly, the upfronts haven't just been about talent and premieres; we're in the age of audience, measurement and targeting. New…...
Why Albertsons Is Adding The LTV Metric To Its Analytics
3+ day, 2+ hour ago (925+ words) I've been ruminating lately on green shoots that may finally be breaking through. Not spring flowers, mind you, but original and promising new metrics that could loosen ROAS's iron grip on marketer mindshare. There are structural and practically metaphysical problems…...
Comic: Schr'dinger's Measurement
3+ day, 3+ hour ago (214+ words) Televisa Univision and Disney took over Day Two of upfronts week in New York City on Tuesday, and the throughline was data quality. For companies like Shopify, Criteo and Instacart "and even for giants like Amazon and Walmart " figuring out…...
The Keywords To The Kingdom; Can't Afford To Pay Attention
3+ day, 1+ hour ago (978+ words) The tabs, they are a-changin. As in, campaign analytics tabs and what theyre meant to show advertisers." The biggest shift has been the move from "analytics" to "insights." "Analytics" used to mean detailed, exportable data that brands could plug into…...
Upfronts Day Three: Ad Tech Jargon And Brand Awareness
3+ day, 12+ hour ago (802+ words) By Victoria Mc Nally & Alyssa Boyle Another TV upfronts season is in the books. Please send your condolences to Senior Editor Alyssa Boyle and Associate Editor Victoria Mc Nally as they reluctantly return to reality and their overstuffed inboxes. The…...