2+ hour, 6+ min ago  (806+ words) The Drum's resident humorologist, Paddy Gilmore, puts his finger on why the recent Kit Kat heist wasn't, and couldn't, be a laugh-a-minute this April Fool's Day. A stunt capitalizing on the Kit Kat theft Kit Kat and Nestl" " the brand's…...

22+ hour, 57+ min ago  (927+ words) Independent agencies are setting the pace in the age of AI and those who remove friction, prove value and double down on human craft will pull ahead, said futurist David Shing at a Microsoft Advertising roundtable of indie agency leaders....

2+ week, 2+ day ago  (715+ words) The merger creates a $100bn+ media giant built around live sports and prestige TV. For brands, that means higher prices and tougher conversations about proof. Paramount's deal to acquire Warner Bros Discovery would hand one company control of CBS, HBO, CNN,…...

1+ day, 2+ hour ago  (398+ words) The Drum sits down with Jacqueline Corbelli, the founder of CTV ads provider Bright Line. Her prediction: the next generation of TV might look a lot like the last-but-one. Bright Line's Jacqueline Corbelli on CTV's past, present and future (Bright…...

5+ mon, 3+ week ago  (509+ words) Research from Mc Kinsey describes a "readiness gap," with users flocking to AI search and brands lagging behind. AI is taking yet more ground - how can brands shift their focus as it comes to dominate search? A report out of…...

1+ day, 1+ hour ago  (349+ words) The social platform is among the world's fastest growing marketing channels. Here, its head of foresight tells us the rules of engagement for brands. Reddit's Matt Klein breaks down the rules of engagement for brands on the platform (Reddit) Reddit…...

20+ hour, 43+ min ago  (245+ words) Mashreq senior vice president George Yaryura, juror for The Drum Marketing Awards, explains why storytelling, cultural fluency and commercial impact still set brands apart. For Yaryura, marketing's role is closely tied to business outcomes. "If marketing can't prove growth, it…...

21+ hour, 58+ min ago  (232+ words) The film is the second instalment in the brand's emotionally led campaign. Coca-Cola has launched "Uncanned Emotions,' its second brand film for the Fifa World Cup 2026, building on the earlier "Bubbling Up' and continuing an emotionally led platform focused on…...

23+ hour, 13+ min ago  (13+ words) Publicis takes Microsoft from Dentsu and underlines where media buying is heading'The Drum...

1+ day, 1+ hour ago  (372+ words) Disney's integration with Mediaocean points to a growing interest in taking control of how high-value TV ads are bought. Programmatic was meant to fix media buying. It made it faster, easier to scale and easier to optimize. It also made…...