12+ hour, 44+ min ago   (575+ words) SnowBrains Ushuaia, the Argentine city famously billed as “the end of the world” and gateway to the Southern Andes’ ski terrain, just recorded its lowest winter snowfall since systematic measurements began in 1985 — a genuine 40-year low, according to newly released…...

15+ hour, 11+ min ago   (984+ words) Steven Agar is the Chief Operating Officer of SnowBrains (est. 2013), the world's largest award-winning independent snowsports media outlet. Based in Cumbria, UK, Steven oversees editorial operations, SEO, ad revenue, and digital strategy. A passionate endurance runner and ski traveller, he…...

17+ hour, 52+ min ago   (88+ words) SnowBrains If Oasis succeeds in influencing Vail’s strategy, competitors will be watching closely. The central question is whether Oasis can demonstrate that its proposals would create long-term value for shareholders while improving the guest experience across Vail’s portfolio. The nomination…...

22+ hour, 31+ min ago   (836+ words) Report from September 5, 2026 This day started as so many of our days here. Freezing cold house plus frozen water pipes. This helps us get out the door quicker because there are no hot showers and no stretching on these mornings....

1+ day, 55+ min ago   (531+ words) A historic El Niño is strengthening in the equatorial Pacific, and this El Niño winter forecast points to a winter of two distinct halves for U.S. ski country: a mild, storm-starved start followed by a colder, snowier finish, according to…...

1+ day, 5+ hour ago   (224+ words) Report from September 4, 2026 After the wind blew all the beautiful new snow away on September 3, we were at a loss as to what to do. There was a valley we hadn’t explored yet, so we figured we’d cruise in there…...

1+ day, 14+ hour ago   (304+ words) “Snowboarding has never been just about the person standing on the board,” writes the Colorado Snowsports Hall of Fame. “It is the product of innovators who built the equipment, entrepreneurs who created an industry, advocates who fought for access, competitors…...

1+ day, 14+ hour ago   (250+ words) There will be a new face leading the charge at Utah’s famous Alta Ski Area this season. The resort recently appointed longtime ski industry executive Dave Hirasawa as general manager. With his appointment, Hirasawa becomes the fifth general manager in…...

1+ day, 14+ hour ago   (252+ words) The Sapporo Snow Festival has been held annually in Hokkaido’s capital since 1950. Over the decades, it has grown into one of Japan’s best-known winter events, drawing visitors to see enormous snow sculptures at Odori Park, illuminated ice sculptures in Susukino,…...

3+ day, 12+ hour ago   (350+ words) You want to get up close and personal to the biggest names in ski racing while totally blending in? Volunteering is the way to go. It is hands down the best way to experience ski racing. For the 2026-27 season, there…...