3+ hour, 14+ min ago  (291+ words) The NYSE-listed franchisor behind Club Pilates and Pure Barre is formally exploring a sale " a move that could reshape the boutique fitness franchise landscape. Xponential Fitness, the Irvine-based franchisor behind five boutique fitness brands, has formally launched a review of…...

8+ hour, 23+ min ago  (296+ words) John Lacy guided Burton through the death of its founder and the pandemic years. After nearly three decades, he is leaving the Vermont-based brand in June, with Donna Carpenter returning as interim CEO. After a 29-year career that saw him…...

4+ hour, 6+ min ago  (407+ words) Adidas expands Project R. A. P. (Radical Athlete Perception) into football with a 3 D-printed boot built on athlete data " the platform's second sport application, with a consumer launch still to come. adidas has revealed a 3 D-printed football boot as the second performance product…...

8+ hour, 29+ min ago  (777+ words) Early results from 21 revamped Foot Locker stores suggest that retail fundamentals will determine whether Dick's can restore the chain's standing with brands and consumers. Foot Locker's in-store merchandising reset is delivering early results, Dick's Sporting Goods executives said at J. P. Morgan's…...

4+ hour, 52+ min ago  (680+ words) By Valentina Giannella9 April 2026 A Grammy, Tony and Emmy winner is not the obvious face of a performance running brand. That is precisely the point. Brooks Running has launched "Shine Under Pressure," a campaign starring actress and long-distance runner Cynthia Erivo…...

5+ hour, 24+ min ago  (243+ words) San Francisco-based startup Life Labs has signed a production deal with South Korean textile mill Shinhan to scale its Warm Life thermal fabric technology, broadening supply chain access for outdoor and activewear brands worldwide. The partnership was marked with a…...

1+ day, 5+ hour ago  (214+ words) A materials collaboration presented at Performance Days Munich last month challenged the standard formula for down jacket performance " arguing that fill power matters less than what happens to moisture inside and outside the insulation chamber. Both companies plan to explore…...

1+ day, 10+ min ago  (746+ words) Source: john torcasio via unsplash A new Deloitte report maps the trajectory of a $3 billion market. SGI Europe translates the numbers into strategic intelligence for brands, retailers, and licensing executives. Commercial revenue " comprising sponsorship, partnerships and merchandising " is now the…...

1+ day, 1+ hour ago  (311+ words) Go Pro's board has greenlit a workforce reduction affecting roughly a quarter of its employees, signaling a significant operational reset for the action camera maker as it battles sustained cost pressure. Go Pro, Inc. has disclosed a major workforce reduction…...

1+ day, 48+ min ago  (702+ words) Athletic footwear, participation-driven equipment and team apparel powered US wholesale gains in 2025 " as diverging fitness trends and tariff uncertainty complicate the outlook for brands and suppliers. The headline figure is notable not for its size alone but for what is…...