2+ hour, 14+ min ago  (301+ words) Created by indie agency Chemistry, "Your Burger Guy" positions the chain as a "sure bet" in the highly competitive fast food space. Five Guys aims to make a bigger splash with a campaign that represents its largest integrated marketing effort…...

1+ day, 42+ min ago  (283+ words) After updating its core Whopper, the brand is looking to innovate in a new burger category, with a national rollout possible depending on test market performance. Burger King will test sliders in Columbus, Ohio, and Portland, Oregon, from April 14 to…...

20+ hour, 39+ min ago  (419+ words) Jeff Uttz will join the roughly 70-unit full-service chain on May 18 after four years at the revolving sushi restaurant. Kura Sushi is in the process of finding his replacement. Uttz brings extensive experience in the restaurant industry, particularly with guiding…...

1+ day, 1+ hour ago  (205+ words) The chicken chain's tender-focused spinoff is getting four new beverages that combine soda with premium ingredients like blue raspberry boba. The Drips flavor lineup gives "fans even more ways to customize their experience. Whether the mood is indulgent, nostalgic, spicy,…...

2+ mon, 1+ week ago  (497+ words) The chain is not changing the core points-for-dollar mechanism behind its Rewards system, but consumers who hit spending thresholds will earn points more quickly. Members of each Starbucks rewards tier have access as well to successively better rewards, including increased…...

1+ day, 1+ hour ago  (357+ words) Segment leaders like Starbucks are instead using AI-targeted messaging, aspirational experiences and gamification to nudge consumers from one-time visitors to lifetime fans, Paytronix says. While many brands are still adopting points-based programs, which offer consumers autonomy in redeeming items, major…...

1+ day, 5+ hour ago  (213+ words) The fast casual chain said the Salad Stuffer platform, which can transform any salad into a sandwich, performed well during testing. Panera hit the ground running with its transformation plan this year by debuting several new menu items. The restaurant…...

2+ day, 1+ hour ago  (234+ words) A 65-unit operator filed for Chapter 11 protections under various subsidiaries after owning the sites for more than two decades. A Carl's Jr. spokesperson said that the brand was aware of the franchisee's filing in California, but doesn't expect a broader…...

3+ day, 1+ hour ago  (306+ words) Pizza brands, sandwich chains and beverage concepts tended to have weaker average unit volumes than casual dining brands and chicken QSRs in 2025, according to Circana's data. The explanations for this strong, sectorally specific performance are, to some degree, self-evident. Casual…...

3+ day, 1+ hour ago  (926+ words) Luckin Coffee, Mixue and other chains are winning over consumers with digital-first operations and experiential dining experiences. International restaurant brands have been expanding into the U. S. for years, with chains like Din Tai Fung and Jollibee establishing strong footholds. But the…...