1+ day, 17+ hour ago   (667+ words) Brett Fish sees a lot of wasted ad spend. His company, TagHero, tracks clients’ advertising performance on platforms such as Meta, Google Ads, and TikTok. He says the platforms are merely algorithms that respond to data. Good data leads to…...

2+ day, 20+ hour ago   (514+ words) Publishers and media companies facing AI-fueled disruptions to traffic and revenue may find new revenue opportunities in retail. If you believe the Stoic philosopher and Roman emperor Marcus Aurelius, sometimes “the impediment to action advances action.” Or as author Ryan…...

3+ day, 18+ hour ago   (628+ words) Sig Ueland is a longtime contributor to Practical Ecommerce, having written weekly ecommerce resource lists since 2011 — addressing tools, products, and services to help merchants. He is also a seasoned freelance journalist and screenwriter. Sig holds an M.F.A. in Screenwriting from…...

4+ day, 17+ hour ago   (462+ words) I’ve detailed the ecommerce opportunity in India. The country’s population is now the world’s largest, yet its online commerce penetration is tiny compared to that of China, the U.S., and other economies. Half of India’s population is under age…...

5+ day, 18+ hour ago   (397+ words) Google once exclusively used meta descriptions for organic search snippets. Optimizing the descriptions aimed to entice searchers to click. Now, Google often ignores meta descriptions and instead creates snippets from the page’s content based on the query. Yet, per its…...

1+ week, 1+ day ago   (901+ words) Sean Stone advises ecommerce merchants to adopt a one-two punch for growth. Punch one is developing a profitable, branded site. Punch two is converting the likely spillover traffic on Amazon. That tactic inspired the name of Sean’s latest agency, Spillover…...

1+ week, 2+ day ago   (433+ words) U.S. retailers processed approximately $849.9 billion in merchandise returns in 2025, of which some 9% were fraudulent, according to the National Retail Federation and Happy Returns. Not surprisingly, ecommerce had a much higher overall return rate, at 19.3%, than brick-and-mortar. Unfortunately, many in the industry…...

1+ week, 3+ day ago   (190+ words) This week’s installment of new services for merchants includes updates on product videos, shipping, recommerce, social marketing, local commerce, tax compliance, fulfillment, recovery services, and product data. Payfuture integrates with Shopify in India. Payfuture, a London-based fintech, has integrated with…...

1+ week, 4+ day ago   (394+ words) Google Ads will change its bidding system on August 17 to provide, it says, a more predictable performance. In fact, the changes could cause unpredictable swings. Here is what’s changing and how to prepare. When using target-based bidding — cost per acquisition…...

1+ week, 6+ day ago   (620+ words) Shoppers who don’t know what they want are an opportunity for marketers to showcase a product. The word “intent” has always been part of the marketing vocabulary. Examples are “purchase intent” and “informational intent.” Each describes targeting prospects based on…...