News
Social Commerce Won't Scale The Way Brands Expect " Deloitte's Dennis Ortiz Says Start With Creators
3+ day, 11+ hour ago (1203+ words) When you talk to outsiders, the Creator Economy tends to be this separate thing," Dennis says, when in actuality it has infiltrated and converged with some traditional areas that we as consumers intersect with." That convergence now extends into retail,…...
How Phaith Montoya Turned Rock Bottom Into A Mental Health Movement
3+ day, 11+ hour ago (1169+ words) In 2020, Phaith Montoya was newly graduated, newly single, newly jobless, and newly alone in a city she had just moved to. She decided to shave her head. Not at a salon, but on camera, with her four and six-year-old cousins…...
Billion Dollar Boy Unveils Creator-Led Social Hubs To Help Brands Manage Local Presence At Scale
3+ day, 11+ hour ago (202+ words) Creator agency Billion Dollar Boy has launched Social Hubs, an operating model that deploys regional creator-led production teams to manage global brands" local social media presence. Each Social Hub consists of a market-specific team of creators, producers, and strategists that…...
Vid Con Names Markiplier, Philip De Franco, Michelle Phan, And Cassey Ho As 2026 Hall Of Fame Inductees
3+ day, 11+ hour ago (382+ words) Vid Con has announced the second annual class of its Hall of Fame, naming creator and filmmaker Markiplier, media personality Philip De Franco, beauty entrepreneur Michelle Phan, and fitness creator Cassey Ho (Blogilates) as 2026 inductees." The ceremony will take place…...
Vid Con Or Cannes Lions? 18 Creator Economy Leaders Weigh The Festival Trade-Off
3+ day, 11+ hour ago (1484+ words) Vid Con and Cannes Lions are increasingly competing for attention from the same Creator Economy teams, but the two events now appear to serve different market needs." For teams with limited travel and event budgets, the choice is no longer…...
UK Podcast Listeners Recall Ads At Near-Parity With Broadcast TV, New Study Finds
3+ day, 11+ hour ago (629+ words) Podcast advertising in the United Kingdom reaches a larger, more commercially responsive audience than previously measured, according to new research from the podcasting trade association Sounds Profitable, released at The Podcast Show in London this month. The study, based on…...
Later Launches Creator-Focused Answer Engine Optimization Tool
3+ day, 11+ hour ago (252+ words) Later has launched creator AEO, an Answer Engine Optimization offering built for Influencer Marketing that helps brands manage how they appear across large language models and AI-powered discovery platforms. The product runs on Later Edge AI, the company's predictive intelligence…...
Spotify Launches Creator Monetization Push With Fan Remix Tool, Podcast Memberships
3+ day, 11+ hour ago (332+ words) Spotify announced two new creator monetization tools at its 2026 Investor Day in New York, introducing a licensed cover and remix tool for music fans and a subscription membership product for podcast creators. The company reached licensing agreements with Universal Music…...
How DICK'S Turned Its Varsity Team Creator Program Into A Brand Marketing Channel
4+ day, 11+ hour ago (1452+ words) DICK'S Sporting Goods' creator program began with a problem Nicole Marcus, the company's Manager of Influencer Strategy, already understood from the other side of the brief. Before moving from the retailer's social media team to its influencer operation in 2021, Nicole…...
Twitch Streamer QTCinderella Lands CAA Representation
4+ day, 11+ hour ago (167+ words) Twitch streamer and You Tube creator QTCinderella has signed with Creative Artists Agency (CAA) for representation, per The Hollywood Reporter. QTCinderella, also known as Blaire, founded the annual Streamer Awards in 2021 to recognize top performances in live streaming. She also…...