News
Coca-Cola Named as Official Soft Drinks Partner to Glasgow 2026 Commonwealth Games
1+ week, 4+ hour ago (336+ words) The Coca-Cola Company and Coca-Cola Europacific Partners (CCEP) GB, the largest independent bottler of Coca-Cola globally, will be the Official Soft Drinks Partners to the Glasgow 2026 Commonwealth Games and an Official Partner of Team Scotland. CCEP is a returning Games…...
Sky Sports and Jake Paul's Most Valuable Promotions Agree Broadcast Deal For Women's Boxing
6+ day, 15+ hour ago (704+ words) Sky Sports'and NOW will be the home of Most Valuable Promotions" new women"s boxing platform, MVPW, in the UK and Ireland, after agreeing a multi-year deal with the promoter. The deal means'Sky Sports'will exclusively broadcast two all-female UK fight…...
The IOC, Chromosomes & Competition " The Games Go Genetic: Global Sport's Turning Point
6+ day, 21+ hour ago (1550+ words) Olympic Games adviser Michael Pirrie looks inside the IOC's new gender defining Ganes decision and what it means for a new generation of women in sport. The IOC's long-awaited ruling on transgender participation in sport is a milestone moment in…...
Steering Tradition Forward: Siobhan Cassidy on Leading The Boat Race into a New Era
1+ week, 6+ day ago (861+ words) Siobhan, you've been an athlete yourself and are now leading one of the most iconic sporting events. Tell us about your journey. I was fortunate to grow up enjoying a wide range of sports, but what really drew me to…...
Accenture Named Official Partner of The R&A
3+ week, 1+ day ago (174+ words) The R&A and Accenture has announced a new six-year partnership which will see Accenture become the Official Business and Technology Consulting Partner of The R&A as well as an Official Patron of some of golf's most iconic championships…...
Ratcliffe Immigration Remarks Trigger Backlash for Manchester United and INEOS
3+ week, 6+ day ago (1298+ words) In this article, David Alexander of Calacus PR explores how Sir Jim Ratcliffe's controversial comments on immigration triggered a rapid backlash that quickly spilled into football, forcing Manchester United into damage-limitation mode and raising fresh questions about the club's communications…...
Senior Social Media Manager " FIFA
3+ week, 6+ day ago (331+ words) As a key partner to the Editorial & Amplification department, the role drives long'term social strategy, oversees content planning and publishing, ensures robust governance and quality standards, and fosters collaboration across the Communications Division to reinforce FIFA's international reputation and brand…...
Leaders Explore the Impact of Data and AI at i Sport Connect Masterclass in London
1+ mon, 4+ day ago (533+ words) Leaders from across sport, technology and global brands gathered for the latest i Sport Connect Masterclass+ on Data, AI and Digital Business Innovation, hosted in partnership with Pinsent Masons. The event brought together rights holders, brands and technology leaders to…...
Euro League Approves Three-Year Growth Plan Targeting "2. 5 Billion Valuation
1+ mon, 4+ day ago (492+ words) European basketball's top competition is positioning itself for a new phase of commercial growth after shareholders of Euro League Commercial Assets (ECA) approved a strategic roadmap aimed at significantly increasing the league's valuation and strengthening its global position. At a…...
Netflix to Stream Canadian Grand Prix Live in U. S. as Formula 1 Expands Media Strategy
1+ mon, 5+ day ago (461+ words) Formula 1s evolving media distribution strategy will take another significant step in 2026 as Netflix prepares to broadcast the Canadian Grand Prix live in the United States for the first time, marking a notable shift in how streaming platforms engage with live…...