5+ hour, 10+ min ago  (643+ words) AI and the way publishers are using it is evolving rapidly. We grab five minutes with Affino CEO Markus Karlsson to find out more. A: It's not just Claude " it's the whole ecosystem around it. What's really changed is that publishing…...

1+ day, 6+ hour ago  (222+ words) A: Everyone at New Scientist, from teams including product, tech, marketing and CRM, finance and editorial, is aware of the business objectives for retention, and they are reinforced regularly ensuring we all play our role in achieving these objectives: Pricing strategies…...

1+ day, 6+ hour ago  (241+ words) You cannot improve a process until you have documented it, and you cannot achieve an objective until you have a process and system to support it, says Rosa Sherwood, head of CRM, engagement and loyalty. We've seen some of our…...

1+ day, 6+ hour ago  (1122+ words) From the Policing and Media Charter to AI and access, Dawn Alford, chief executive of the Society of Editors, tells us why collective action is essential for trusted journalism. The police were happy to meet me and my fellow crime…...

1+ day, 6+ hour ago  (872+ words) Dickon Ross has been an editor so long that he finds himself wondering if he should consider doing something else" What else could I be doing with my journalism skills? If I could be like Mr Ben, disappear into a…...

1+ day, 6+ hour ago  (290+ words) A: As a B2 B provider, the fundamental basis of our membership retention strategy has always been building communities within our industry sectors. Ensuring our brands are a must have, not just a nice to have. Our aim is for our brands…...

1+ day, 6+ hour ago  (67+ words) In this special, subs experts " both publisher and supplier " share their thoughts on best practice and successful strategies. Top tips from our subs webinar Advantage CS: 45 Years of Innovation and Growth Postal opportunities: 5 minutes with" Neil Carter Advantage CS partners…...

1+ day, 6+ hour ago  (127+ words) Publishers that monitor engagement signals across both online and offline touchpoints are better able to detect early signs of disengagement, says Will Perkins, account director at CDS Global. For example, some publishers track sustained declines in reading frequency or newsletter…...

1+ day, 6+ hour ago  (361+ words) Every conversation, email, or live chat session should feel, authentic, personal and solution-oriented, says Claire Ruzicka, head of customer experience at Air Business Subscriptions. Advisors must therefore be knowledgeable in their systems, processes and products. Their confidence, or lack of…...

1+ day, 6+ hour ago  (680+ words) New tech and new approaches to producing and consuming news are forcing publishers to have a root and branch rethink of how they do things. Phil Clark attended the recent "News in the Digital Age" conference to find out more....