News
Lululemon Is Kitting Out London Marathon Runners
3+ hour, 44+ min ago (210+ words) By now, everyone knows that runners are the new hot topic. Sunday morning hangovers got swapped for early park runs, with run clubs being the new It-girl social activity. Now, marathons are becoming increasingly popular and flooding our social feeds…...
Everything We Know About 'The Summer I Turned Pretty' Movie, So Far
5+ hour, 59+ min ago (386+ words) Hypebae Everything We Know About 'The Summer I Turned Pretty' Movie, So Far From potential plot lines to production dates. Last summer, we (and the rest of the internet) became absolutely obsessed with the TV show The Summer I Turned…...
Paris Hilton Is Bringing Back Y2 K Blonde With Paul Mitchell
22+ hour, 25+ min ago (352+ words) Hypebae Paris Hilton Is Bringing Back Y2 K Blonde With Paul Mitchell The brand debuted its "Stay Golden" campaign. Paul Mitchell tapped global ambassador Paris Hilton to star in a 2000s-coded campaign in honor of her new hot honey blonde. Harping…...
The PUMA Speedcat Evolution Continues, Now Taking on Mule Form
1+ day, 3+ min ago (230+ words) The shoe of the summer, and arguably the year, the PUMA Speedcat has proven itself as a true style chameleon. From brunch dates to late-night pub runs, paired with everything from trackies to micro minis, it's become a certified staple....
Savage X Fenty Says "I Do"
1+ day, 9+ min ago (166+ words) Something old, something new and something a little less traditional. Savage X Fenty is rewriting the rules of bridal lingerie with the launch of its latest collection, designed for those who want to do things their own way on the…...
Cult-Favorite Fashion Label Blondita Releases Its First Perfume
1+ day, 41+ min ago (322+ words) Hypebae Cult-Favorite Fashion Label Blondita Releases Its First Perfume "Perfect Angel" has arrived. Blondita, the independent fashion label known for its dreamy clothing, debuted its first-ever fragrance at a recent LA pop-up. As its official entry into the scent world,…...
Lili Curia's New Summer Collection Celebrates the Theatre of Everyday Life
1+ day, 3+ hour ago (221+ words) Lili Curia just dropped its brand-new Summer campaign, channelling the "theatre of everyday life." Holding a magnifying glass up to everyday moments, the campaign film takes us through three specific scenarios from a baby shower and lounging by the pool…...
Entire Studios and adidas Are Back for Round Two
1+ day, 47+ min ago (355+ words) Hypebae Entire Studios and adidas Are Back for Round Two With a collection designed in a single palette. Following a successful debut collaboration earlier this year, adidas and Entire Studios are back again for round two. This release strips back…...
Victoria's Secret Taps WNBA All-Star Angel Reese for Its Latest Campaign
1+ day, 1+ hour ago (188+ words) No one does it like Victoria's Secret when it comes to underwear, from hot campaigns to seamless silhouettes, the brand knows how to keep our attention. In its latest move, the label unveiled "The Season of Strapless' campaign featuring superstar…...
The K-Pop Groups We've Got on Repeat
2+ day, 57+ min ago (1419+ words) The 10 K-Pop Groups We've Got On Repeat'hypebae. com The K-Pop Groups We've Got on Repeat From BLACKPINK to Stray Kids. Packed with high-octane performances, catchy hooks, bold fashion and precision choreography, K-pop has long been building toward global domination. While…...