8+ hour, 48+ min ago   (158+ words) Her message is simple: stop saving your favourite clothes for “special occasions”, forget the outdated rules around age-appropriate dressing, and wear the colours, prints and pieces that make you feel most like yourself. The video, shared on her fashion brand…...

9+ hour, 4+ min ago   (269+ words) This new positioning in the market for NAK Hair needed to go beyond the natural, high-performing, and salon-quality messaging they are so well-known for, especially with their burgeoning expansion into the UK and US. They needed a bolder stance. After…...

12+ hour, 20+ min ago   (300+ words) The shift follows four years of the impactful ‘Get Almost, Almost Anything’ campaign, which successfully broadened perceptions of Uber Eats beyond takeaway and was rolled out in more than 17 international markets. It succeeded the platform that kicked off the partnership…...

11+ hour, 50+ min ago   (307+ words) Built around a series of deliberately awkward family portraits, ‘Become a Sperm Donor. No Awkward,’ uses humour to break down the discomfort many Australians feel when discussing sperm donation. Says Vanessa Ferguson, CEO, Adora Fertility: “We want to reframe sperm…...

13+ hour, 5+ min ago   (163+ words) Campaign Brief Many in the Australian advertising industry will be saddened to hear of the passing of talented Creative Director Gordon Higgins. Originally from Swindon in the UK, Higgins was a Senior Art Director at GPY&R in the 1980s, before…...

13+ hour, 34+ min ago   (310+ words) Skene joins Emotive following senior roles at BMF, where she led the ALDI account, and most recently at independent agency DO, where she was Client Service Director. At Emotive, she will lead THE ICONIC and Coca-Cola’s alcohol ready-to-drink portfolio, while…...

3+ day, 9+ hour ago   (163+ words) It’s hard to believe it was 25 years ago. My creative partner at the time, Andy Blood, and I were in New York to collect an award we’d won for a billboard. The terrible irony wasn’t lost on us. Little did…...

3+ day, 11+ hour ago   (333+ words) Australian creative Tim Minchin just won an Emmy for Apple’s ‘I’m Not Remarkable’, a campaign that challenges the idea that disabled people should be celebrated as “remarkable” simply for living their life. Meanwhile, Disinfluencer has been asking a different question…...

3+ day, 11+ hour ago   (223+ words) How to Unpack a Brief Like a Pro will be led by AWARD School Victoria Heads Rachel Blacklaws (R/GA) and Stephanie Gwee (TBWA\Melbourne), with Gurney and Sibley joining as special guests. The live, one-hour virtual session is for…...

3+ day, 12+ hour ago   (205+ words) Campaign Brief One of Australia’s longest-running ad platforms is still finding new life 21 years later, with its most recent campaign ‘The Happiness List‘ created by Droga5 ANZ, pulling in 37 million views this year. The Brand Hunch podcast’s latest episode features Nathan…...