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News
The NEET protests reveal how creators, algorithms and public sentiment intersect
1+ day, 23+ hour ago (1030+ words) New Delhi: On social media, the algorithm is king. Content comes second. But, the nation-wide NEET protest has challenged some of the unwritten principles of the creator economy. Open Instagram at almost any hour today and chances are you'll stumble…...
OnePlus India teases documentary while denying shutdown speculation
2+ day, 22+ hour ago (183+ words) New Delhi: OnePlus India has responded to online speculation about its operations in the country, saying that its business continues as usual and that it is not exiting the Indian market. The company addressed the reports through a social media…...
StudioBackdrops launches nationwide mentorship programme for creators
3+ day, 23+ hour ago (212+ words) Buzzincontent The programme brings together mentoring initiatives supported by the company since 2020 under a structured community It will cover equipment selection, lighting techniques, creative workflows, client assignments and career decisions The company said the programme would also focus on creators…...
Instagram now lets users replace audio on published posts and carousels
4+ day, 1+ hour ago (293+ words) New Delhi: Instagram has introduced a feature that allows users to replace the audio on published feed posts and carousels without deleting and re-uploading the content. Instagram head Adam Mosseri announced the update in a post on the social media…...
MIB launches ‘Gems of India’ creator challenge with YouTube, Meta
4+ day, 18+ hour ago (337+ words) New Delhi: The Ministry of Information and Broadcasting has launched the pilot phase of the ‘Gems of India’ Challenge, inviting digital creators to produce short videos about the culture, heritage and distinctive features of their districts. YouTube and Meta have…...
Mumbai court restrains influencer from posting content against Shilpa Shetty, Raj Kundra
4+ day, 22+ hour ago (361+ words) New Delhi: A Mumbai court has restrained social media influencer Shamita Yadav from publishing or circulating allegedly defamatory content concerning actor Shilpa Shetty Kundra and businessman Raj Kundra, according to a report by Bar and Bench. Additional Sessions Judge SM…...
MUNCH teams up with gaming creators to ‘Hack the Crunch’
4+ day, 22+ hour ago (171+ words) New Delhi: Nestlé India’s chocolate wafer brand MUNCH has launched ‘Hack the Crunch’, a gaming-focused initiative featuring some of India’s leading gaming creators and streamers. The activation is based on a familiar challenge faced by gamers: eating a snack while both…...
Saurav Joshi’s 6,000-litre pool stunt sparks water-waste row
4+ day, 23+ hour ago (365+ words) New Delhi: YouTuber Saurav Joshi has triggered an online debate after using around 6,000 litres of water to create a temporary swimming pool for a vlog. In the video, Joshi reportedly arranged for a water tanker and had a large pit…...
Sejal Khandekar on why sustaining a creator career takes more than going viral
5+ day, 2+ hour ago (674+ words) New Delhi: The creator economy has made content creation a viable career choice for many young people, but sustaining that career requires far more than going viral. Speaking on Spotlight with BuzzInContent, content creator Sejal Khandekar reflected on her decision…...
BCI restricts lawyers and law students from making courtroom reels, AI deepfakes
6+ day, 2+ hour ago (398+ words) New Delhi: The Bar Council of India has introduced social media guidelines for advocates, law students and legal interns, restricting the creation and circulation of content that could undermine the dignity of courts or misrepresent judicial proceedings. The circular comes…...