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News

Brands Untapped
brandsuntapped.com > a24-partners-with-joya-for-backrooms-candle-and-scent-kit

A24 partners with Joya for Backrooms candle and scent kit

1+ day, 14+ hour ago   (222+ words) by Billy Langsworthy Published 24.07.26 Each spray has a timestamp on it, so fans can spray at the appropriate moment during the film for a ‘synchronized viewing experience’. A24 has teamed with Brooklyn-based scent company Joya for a collection based on its…...

Brands Untapped
brandsuntapped.com > hasbro-and-crystal-dynamics-team-up-for-tomb-raider-x-g-i-joe-collaboration

Hasbro and Crystal Dynamics team up for Tomb Raider x G.I. Joe collaboration

1+ day, 20+ hour ago   (218+ words) by Billy Langsworthy Published 24.07.26 As Tomb Raider celebrates its 30th anniversary, Lara Croft joins the G.I. Joe Classified Series line of action figures. Hasbro and Crystal Dynamics are teaming up to bring Lara Croft and G.I. Joe together to celebrate 30 years of Tomb…...

Brands Untapped
brandsuntapped.com > hasbro-debuts-street-fighter-action-figures

Hasbro debuts Street Fighter action figures

1+ day, 20+ hour ago   (178+ words) by Billy Langsworthy Published 24.07.26 Hasbro has debuted a wave of Street Fighter six-inch action figures inspired by the upcoming live-action film. Available from October, the debut line includes figures of Chun Li, Ken, Ryu and Akuma. Rya, Akuma and Ken…...

Brands Untapped
brandsuntapped.com > hasbro-debuts-kpop-demon-hunters-premium-electronic-sword

Hasbro debuts KPop Demon Hunters premium electronic sword

1+ day, 20+ hour ago   (192+ words) by Billy Langsworthy Published 24.07.26 The sword features motion-activated light and sound FX and premium deco. Hasbro has detailed an upcoming KPop Demon Hunters launch – the Rumi Sain-Geom Premium Electronic Sword. Available from January 2027 for $224.99, the sword features motion-activated light and…...

Brands Untapped
brandsuntapped.com > lego-debuts-lego-icons-star-trek-u-s-s-enterprise-ncc-1701-bridge-set

LEGO debuts LEGO Icons Star Trek: U.S.S. Enterprise NCC-1701 Bridge set

2+ day, 9+ hour ago   (301+ words) by Billy Langsworthy Published 23.07.26 The 1,701-piece set recreates two of the most recognisable locations from the original series Star Trek – the bridge and transporter room of the U.S.S. Enterprise. LEGO has teamed up with Paramount Products & Experiences to launch the…...

Brands Untapped
brandsuntapped.com > mutant-lagoons-corey-thomas-on-crafting-creative-for-minions-mario-and-more

Mutant Lagoon’s Corey Thomas on crafting creative for Minions, Mario and more

2+ day, 9+ hour ago   (1084+ words) by Billy Langsworthy Published 23.07.26 “We want our creative studio to stand out and having a strong sense of brand is key to that”: In conversation with Corey Thomas of Mutant Lagoon. Corey, it’s great to connect. Talk me through the…...

Brands Untapped
brandsuntapped.com > hasbro-debuts-legend-of-zelda-figures

Hasbro debuts Legend of Zelda figures

2+ day, 9+ hour ago   (249+ words) by Billy Langsworthy Published 23.07.26 Hasbro has debuted its first wave of The Legend of Zelda figures. The Heroes of Hyrule 6-Inch action figures include Ganondorf, Princess Zelda and Link, inspired from 2017’s The Legend of Zelda: Tears of the Kingdom....

Brands Untapped
brandsuntapped.com > spiralcute-welcomes-liesa-dornan-as-vp-business-development-uk-europe-middle-east

Spiralcute welcomes Liesa Dornan as VP Business Development – UK, Europe & Middle East

2+ day, 9+ hour ago   (402+ words) by Billy Langsworthy Published 23.07.26 “I am excited to get started working on the wonderful Spiralcute brands,” said Liesa Dornan. Spiralcute has appointed Liesa Dornan to the role of VP Business Development – UK, Europe & Middle East. Reporting to Kate Schlomann, EVP…...

Brands Untapped
brandsuntapped.com > neca-and-pophouse-debut-kiss-dressed-to-kill-action-figures-at-san-diego-comic-con

NECA and Pophouse debut KISS Dressed to Kill action figures at San Diego Comic Con

2+ day, 9+ hour ago   (289+ words) by Billy Langsworthy Published 23.07.26 Each fully articulated, 7-inch scale action figure is seen in their ‘70s business suits and features the unique likeness of all the band members. Pophouse has teamed with NECA to launch a new line of KISS action…...

Brands Untapped
brandsuntapped.com > alex-and-ani-launches-the-twilight-saga-jewellery-collection

Alex and Ani launches The Twilight Saga jewellery collection

2+ day, 10+ hour ago   (370+ words) by Billy Langsworthy Published 23.07.26 Alex and Ani has launched a collection of jewellery inspired by The Twilight Saga. Facilitated by IMG Licensing, the launch features statement lockets, necklaces, bracelets and rings – including a locket inspired by Bella and Edward’s “You…...