News
Surge Brands to expand Fart Monsters into apparel, accessories and beyond
3+ hour, 33+ min ago (447+ words) by Billy Langsworthy Published 09. 04. 26 Surge Brands has been appointed the exclusive global licensing agent for Scentco's Fart Monsters brand. Originally launched as a line of scented plush toys featuring a built-in, self-inflating whoopee cushion, Fart Monsters has quickly gained traction…...
Jewel brings The Tie Bar and Frank Lloyd Wright Foundation together
1+ day, 21+ hour ago (443+ words) by Billy Langsworthy Published 07. 04. 26 The collection of ties is inspired by Wright's landscape and architectural designs for Chicago's Midway Gardens. The Tie Bar has partnered with the Frank Lloyd Wright Foundation for a collection of ties inspired by Wright's landscape…...
Sony Pictures Consumer Products details The Boys launches across apparel, coffee, collectibles and more
1+ day, 21+ hour ago (442+ words) by Billy Langsworthy Published 07. 04. 26 "For the final season, we focused on partnering with brands that authentically align with the series" bold tone and devoted fanbase," said Jamie Stevens, EVP, Worldwide Consumer Products at Sony Pictures Entertainment. Sony Pictures Consumer Products…...
No Loading Games to launch Cyberpunk: Edgerunners " Hunted later this year
1+ day, 21+ hour ago (457+ words) by Billy Langsworthy Published 07. 04. 26 No Loading Games is launching a board game based on Cyberpunk: Edgerunners later this year. Cyberpunk: Edgerunners " Hunted is pitched as "a fast-paced cooperative board game set in the universe of Cyberpunk 2077. Designed for one to…...
JAKKS Pacific's Hayley Woodward on the magic behind Disney Darlings
6+ day, 1+ hour ago (367+ words) by Billy Langsworthy Published 03. 04. 26 Hayley Woodward " Senior Director, Disney Brand, EMEA at JAKKS Pacific " on bringing Disney into nurturing dolls with Disney Darlings. In terms of the ears specifically, we wanted to leverage elements that were iconically Disney. Not only…...
Hasbro brings Fourth Wing to Monopoly and Monopoly Deal
1+ week, 16+ hour ago (295+ words) by Billy Langsworthy Published 01. 04. 26 Monopoly Fourth Wing Edition will see players use Outposts and Strongholds to lay claim over locations. Hasbro is launching Fourth Wing editions of Monopoly and Monopoly Deal. Monopoly Fourth Wing Edition will see players use Outposts…...
"They've made me better at what I do": Hasbro's Demi Patel on her relationships with creative agencies
1+ week, 22+ hour ago (957+ words) by Billy Langsworthy Published 01. 04. 26 "Creative and commercial teams need to work in lockstep: In conversation with Demi Patel " Global Creative Lead, Fashion & Preschool, Licensed Consumer Products at Hasbro. Demi! It's great to catch up. Before we look ahead, what have…...
Magic Light Pictures welcomes new licensing agents in France, Spain and Portugal for The Gruffalo and Friends
1+ week, 2+ day ago (360+ words) by Billy Langsworthy Published 30. 03. 26 "These strategic appointments represent an important step in expanding the international licensing footprint for The Gruffalo," said Aidan Taylor-Gooby, Licensing Director at Magic Light Pictures. Magic Light Pictures is expanding the international licensing programme for The…...
Gameloft readies Bluey's Happy Snaps video game
1+ week, 5+ day ago (298+ words) by Billy Langsworthy Published 27. 03. 26 Gameloft is launching a new Bluey video game later this year called Bluey's Happy Snaps. Developed by Gameloft Brisbane in close collaboration with Ludo Studio, and BBC Studios, the game sees Bluey and Bingo find Dad's…...
Twix 'Iconic Duos' campaign showcases "what entertainment IP can do that nothing else can", says Born Licensing
1+ week, 6+ day ago (398+ words) by Billy Langsworthy Published 27. 03. 26 Born Licensing played a central role in bringing the campaign to life, managing the entire licensing process from start to finish. Born Licensing has helped Twix split up some of entertainment's most popular duos for a…...