1+ hour, 41+ min ago  (907+ words) Strength remains one of the most powerful tools in fitness. The difference is that consumers are now pursuing it in service of larger goals. Today's consumers are measuring results by how they feel at 3 p. m. on a Wednesday, whether they're sleeping…...

16+ hour, 5+ min ago  (370+ words) Xella Health, a new digital health platform made explicitly for women, has launched to address the historical gaps in diagnostic precision, clinical research and healthcare dedicated to female biology, already with a 15, 000-woman waitlist. Powered by AI, Xella pairs advanced…...

18+ hour, 24+ min ago  (208+ words) One LDN, a U. K. -based gym brand that has a partnership with Nike, is opening its first-ever funding round to fuel its expansion plans across London. The operator is looking to raise funds for two new locations in London to meet…...

13+ hour, 39+ min ago  (487+ words) The fitness and wellness industry might be at an inflection point, as new data hints at a shift from prioritizing acquisition to trying to build consistent engagement, with gyms struggling to add new members despite participation remaining high. That's according…...

12+ hour, 40+ min ago  (293+ words) Lululemon is giving fitness enthusiasts 50, 000 chances to take a free yoga, Pilates or sculpt class this summer. The activewear company has launched its Summer Series, a season-long program of free fitness experiences across North America. The 2026 version of the series…...

15+ hour, 36+ min ago  (314+ words) In Life Wellness (branded as in LIFE Wellness) is taking franchise applications for the first time, and the Australian Pilates brand is doing it with a rare flat fee structure. The boutique fitness brand, which launched in 2019 and has grown…...

5+ day, 17+ hour ago  (962+ words) Competitive fitness is entering a pivotal stretch." Cross Fit announced in March that its CEO Don Faul would be stepping down, ending a four-year stint and adding more uncertainty to the brand as it seeks a new owner. Bruce Edwards,…...

5+ day, 19+ hour ago  (407+ words) Future is going all in on human coaching and killing off its AI plans." Instead, the app is adding a new layer to its coaching through Future Pro, with human coaches building DEXA-informed health protocols for clients, plus lab testing…...

5+ day, 20+ hour ago  (143+ words) Pulse Fitness has its sights set on the United States" commercial fitness equipment market. The U. K. -founded manufacturer has named Jamie Burton as president of U. S. and global development to lead its stateside push, bringing premium commercial fitness equipment and tech with…...

6+ day, 12+ hour ago  (397+ words) Smart ring maker Ultrahuman is bringing its metabolic health platform further into the U. S. market with the launch of M2 Live, a new glucose-tracking product that integrates data from Abbott's Lingo over-the-counter continuous glucose monitor (CGM). The launch makes Ultrahuman one of…...