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News

@adweek
adweek.com > brand-marketing > why-people-really-got-so-mad-about-cokes-new-marlboro-typeface

Why People Really Got So Mad About Coke's New 'Marlboro' Typeface

2+ day, 9+ hour ago   (562+ words) Earlier this week, Coca-Cola started an uproar over something consumers usually don’t get worked up about: a typeface. As part of the launch of a “new global visual identity system,” developed by JKR, Coke tweaked its famous Spencerian script and…...

@adweek
adweek.com > brand-marketing > marketing-vanguard-at-cannes-the-smart-ring-that-made-wellness-more-useful-ft-doug-sweeny-of-oura

Marketing Vanguard at Cannes: The Smart Ring That Made Wellness More Useful ft. Doug Sweeny of Ōura

2+ day, 14+ hour ago   (265+ words) Marketing Vanguard continues its Cannes Lions 2026 series as host Jenny Rooney sits down with Doug Sweeny, CMO of Ōura. In this conversation, Doug shares how Ōura has evolved from a sleep-focused wearable into a broader health and readiness platform, helping…...

@adweek
adweek.com > tvnewser > 5-questions-for-brian-kilmeade-on-fox-friends-25th-anniversary

5 Questions for… Brian Kilmeade on Fox & Friends' 25th Anniversary

2+ day, 10+ hour ago   (238+ words) Fox & Friends has been a consistent and reliable performer for Fox News. As it celebrates its 25th anniversary this year, cable news’ highest-rated morning program shows no sign of slowing down. For our latest 5 Questions For… series, we spoke to Kilmeade…...

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adweek.com > tvnewser > week-of-july-13-2026-evening-news-ratings

Week of July 13 Evening News Ratings: WNT and Nightly News Finish Strong

2+ day, 12+ hour ago   (296+ words) ABC World News Tonight with David Muir and NBC Nightly News with Tom Llamas were the only two evening news broadcasts to record viewership gains in total viewers and the Adults 25-54 demo for the week of July 13. The battle between…...

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adweek.com > brand-marketing > 5-marketer-moves-to-know-about-behr-gm-johnson-outdoors-and-more

5 Marketer Moves to Know About: Behr, GM, Johnson Outdoors and More

2+ day, 12+ hour ago   (223+ words) The revolving door of chief marketing officer hires and reshuffles keeps spinning. We’ve rounded up the U.S. and global marketing leadership moves you need to know about for the week ending July 24. – Behr has elevated longtime marketer Andy Lopez to…...

@adweek
adweek.com > convergent-tv > 10-brands-that-won-the-world-cup-according-to-data

10 Brands That Won the World Cup, According to Data

2+ day, 13+ hour ago   (202+ words) Plenty of brands spent millions on the 2026 FIFA World Cup, but which accomplished their viewership goooals? According to tech and data company Samba, over 75% of U.S. households watched at least one World Cup match, with 62% watching three or more games. The…...

@adweek
adweek.com > convergent-tv > lg-phynd-cloud-gaming

LG Is Bringing Free, Console-Quality Gaming to Its TVs

2+ day, 15+ hour ago   (518+ words) Over the last decade, smart televisions have almost entirely eliminated the need for hardware, making DVD players, cable boxes, and streaming sticks a relic of the past. Now, the videogame console could be next. On Friday, the TV manufacturer LG…...

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adweek.com > agencies > yannick-bollore-says-havas-size-is-its-strength-im-not-sure-scale-is-an-advantage-today

Yannick Bolloré Says Havas’ Size Is Its Strength: ‘I’m Not Sure Scale Is an Advantage Today"

2+ day, 15+ hour ago   (630+ words) Yannick Bolloré Says Havas’ Size Is Its Strength: ‘I’m Not Sure Scale Is an Advantage Today' ADWEEK As the industry consolidates and bets on scale, Havas is content being the midsize challenger “I don't want to say bad things…...

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adweek.com > brand-marketing > after-world-cup-brands-look-to-la28-with-a-new-sports-marketing-game-plan

After World Cup, Brands Look to LA28 With a New Sports Marketing Game Plan

2+ day, 16+ hour ago   (213+ words) After the success of the 2026 World Cup—which brought in more than $15 billion in revenue for FIFA and a record 38.9 million average viewers for the final match on Fox—the Los Angeles 2028 Olympics is already seeing increased interest from brands…...

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adweek.com > brand-marketing > legendary-toy-brands-have-a-new-customer-adults

Legendary Toy Brands Have a New Customer: Adults

2+ day, 19+ hour ago   (203+ words) A 1975 Play-Doh magazine ad pictured a boy named Jeff’s bizarre, lumpy, blue creation—a shape he insisted was “really a dog who grew a long nose,” despite looking more like an elephant. This month, a new Play-Doh ad shows a…...