1+ day, 20+ hour ago   (772+ words) Marketers love search because it is rich with intent. But we have a dangerous habit of confusing activity with incrementality. Just because a paid click converted does not mean it was worth paying for. If that same customer was going…...

2+ day, 12+ hour ago   (235+ words) A new platform has launched that lets product marketing and go-to-market teams validate messaging, positioning, and content against real buyer intelligence before it reaches the market. GetWhys offers its own database of thousands of B2B buyer interviews— built specifically for GTM…...

2+ day, 15+ hour ago   (446+ words) The conversation about AI agents in the enterprise has split into two camps, and both of them are wrong. One camp says agents are failing. The pilots looked good in the boardroom demo, went nowhere in production, and the whole…...

2+ day, 20+ hour ago   (466+ words) For performance marketers, the math rarely works out cleanly. Growth targets climb. Budgets don’t. And the creative engine that’s supposed to fuel it all, generating fresh assets across dozens of products, campaigns and audience segments, moves at a pace that…...

3+ day, 15+ hour ago   (372+ words) A new Labs by Demandbase data show artificial intelligence (AI) assistants have become a fast-growing source of referral traffic and inbound leads to B2B websites as OpenAI’s ChatGPT referral visits to the B2B web properties Demandbase measures grew nearly fourfold over the…...

3+ day, 20+ hour ago   (338+ words) While click-through-rate (CTR) has long viewed as a key success metric for software-as-a-service (SaaS) companies advertising online, a new report finds it actually has a negligible correlation with actual revenue pipeline. The Paid Ads Pipeline Disconnect: Why CTR Does Not…...

4+ day, 12+ hour ago   (284+ words) The agreement establishes Apollo as a key data source for Popl’s enrichment engine, the system that turns real-world interactions, like a scanned badge at an event, into complete, CRM-ready contact records. This combination of Apollo’s robust B2B data network and Popl’s…...

4+ day, 15+ hour ago   (250+ words) A new report from The CMO Council exposing widespread operational deficiencies that continue to prevent many marketing organizations from translating martech, artificial intelligence (AI) and data investments into measurable business performance. More than 200 marketing leaders have participated in the assessment…...

4+ day, 20+ hour ago   (374+ words) Advertising in AI chatbots is quickly moving from a future possibility to a present reality. OpenAI’s recent addition of ads in ChatGPT signals a major shift for both platforms and advertisers, but it also raises a critical question: how can…...

5+ day, 15+ hour ago   (301+ words) Your leadership doesn’t care how much web traffic you drove last quarter. They care about revenue. And the gap between those two numbers is where most demand gen careers get stuck. For years, marketing measured what was easy: clicks, form…...