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News

BeautyMatter
beautymatter.com > articles > how-fragrance-became-the-new-loyalty-engine

Why Hero Scents Are Becoming Beauty's Most Powerful Brand Asset

17+ hour, 31+ min ago   (747+ words) Fragrance is big business. The global personal care fragrance market size was $58.9 billion in 2025. Conglomerates like Unilever, which recently announced a global €100 million ($113,986,500) investment to advance scent innovation, are looking to get in on the action. Touchland, the brand that…...

BeautyMatter
beautymatter.com > articles > p-louise-tiktok-built-this-beauty-city

P.Louise Opens Immersive Beauty Flagship as Experiential Retail Evolves

17+ hour, 31+ min ago   (373+ words) British beauty brand P.Louise is expanding its retail ambitions with the launch of P.Louise City, a 19,000-square-foot immersive beauty destination opening at Manchester's Trafford Palazzo on July 5. Described by the brand as a “world-first concept,” the space combines shopping, entertainment,…...

BeautyMatter
beautymatter.com > articles > marketing-june-2026

Beauty Marketing Trends: Experiential Activations, Sports, and Creator Partnerships Lead June 2026

17+ hour, 31+ min ago   (177+ words) BeautyMatter Dirty Soda, Documentaries, and Deserts: Marketing in June 2026 - Experiential marketing continues to reshape beauty brand engagement. - Brand storytelling is moving beyond products to build lasting communities. This month’s marketing activity highlighted an industry increasingly focused on participation over promotion....

BeautyMatter
beautymatter.com > articles > global-j-pop-is-here-and-takagaso-wants-in

Takasago Uses Fragrance to Help Take J-Pop Global

1+ day, 13+ hour ago   (313+ words) Japan boasts the world's second-largest recorded music market, worth $7 billion, yet J-pop has never achieved K-pop's cultural dominance. Over the past decade, Korean pop music has become a global engine for beauty, fashion, and consumer culture. Can J-pop follow in…...

BeautyMatter
beautymatter.com > articles > c-beautys-new-playbook-for-southeast-asia

C-Beauty’s New Playbook for Southeast Asia

2+ day, 17+ hour ago   (839+ words) Chinese beauty is quickly gaining a new generation of Southeast Asian fans. For 23-year-old Malaysian Farah Nabilah Muzzamil, a content creator, an event hosted by Chando Himalaya in January was the moment she was converted to Chinese skincare. “More Southeast…...

BeautyMatter
beautymatter.com > articles > elf-is-driving-change-one-lesson-at-a-time

e.l.f. Cosmetics Gives Away Driving Lessons in Bold UK Brand Campaign

2+ day, 17+ hour ago   (468+ words) BeautyMatter e.l.f. Is Driving Change One Lesson at a Time - e.l.f. Cosmetics has announced the launch of “Grip, Set, Go.” - The brand will provide thousands of driving lessons to young people in the UK. - The initiative illustrates a shift in the industry…...

BeautyMatter
beautymatter.com > articles > nigeria-joins-regional-push-to-end-raw-cocoa-exports

Nigeria Ends Raw Cocoa Exports, Reshaping Beauty Ingredient Supply Chains

2+ day, 17+ hour ago   (396+ words) BeautyMatter Nigeria Joins Regional Push to End Raw Cocoa Exports - The Nigerian government has halted unprocessed cocoa bean sales, aligning with a regional coalition. - New policy strategy parallels previous restrictions on raw shea nut shipments. - Personal care supply chains may…...

BeautyMatter
beautymatter.com > articles > amazon-q2-2026-top-25-beauty-and-personal-care-products

Amazon Q2 2026: Top 25 Beauty and Personal Care Products

2+ day, 17+ hour ago   (445+ words) In the remainder of the Top 10, there were two familiar names: The Ordinary Glycolic Acid 7% Exfoliating Toner (#8) stayed put, and Amazon Basics Hypoallergenic Cotton Rounds, 100 Count (#10) rounded out the list. Novelty glitter has broken through this way before: Fazit's Glitter…...

BeautyMatter
beautymatter.com > articles > can-sheglam-build-a-beauty-brand-bigger-than-shein

How Sheglam Built a $400 Million Beauty Business

5+ day, 11+ hour ago   (1099+ words) The brand's rise has also challenged assumptions about what a successful global beauty business should look like. Unlike many established cosmetics companies that still work around seasonal launches and traditional advertising campaigns, Sheglam has built its operating model around constant…...

BeautyMatter
beautymatter.com > articles > 2026-week-29-beauty-brand-and-product-launches

2026 Week 29: Beauty Brand and Product Launches

5+ day, 13+ hour ago   (187+ words) BeautyMatter 2026 Week 29: Beauty Brand and Product Launches Recently, fragrance collections have continued to expand across new formulations and demographics. Marc Jacobs unveiled its Daisy Mist line, LAFCO New York introduced its first fine fragrance collection, and Sol de Janeiro entered…...