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strategyonline.ca — 1+ day ago
Timberland turns a hurricane’s destruction into helpful creations
strategyonline.ca...The initiative, called “Made From Fiona,” was devised with Toronto-based creative agency King Ursa and taps into Timberland’s longstanding values... ...Timberland Canada has recruited a trio of Atlantic Canadian artists to turn hurricane debris into household decor as part of an effort to provide... ...Grant Cleland, Josh McKellar, King Ursa, Timberland Canada... ...Cleland, executive creative director at King Ursa....
strategyonline.ca — 1+ day ago
Belairdirect appeals to the helpful nature of Newfoundlanders
strategyonline.ca...The insurer is entering the market through a rebrand of two longstanding insurers, Johnson Insurance and Anthony Insurance.... ...the new campaign, which is titled “Together, We Can Help Better,” developed with creative agency Sid Lee.... ...John’s, Port de Grave, Petty Harbour, Labrador, Corner Brook and Fogo.... ...Belairdirect, Hill + Knowlton Strategies, Marie-Pierre Leclerc, PHD, Sid Lee...
strategyonline.ca — 2+ day ago
Hershey unwraps its plant-based plans
strategyonline.ca...Marketing Association.... ...country – and for the one in three Canadians who are reducing or eliminating animal-based products from their diet, according to the Ontario Produce... ...Carly Cowman, Craft PR, Craft Public Relations, Hershey, Oat Made... ...“Plant-based lifestyles have been on the rise for a while now,” explains Carly Cowman, marketing manager for the Hershey’s brand....
strategyonline.ca — 2+ day ago
Costco posts solid Q4 sales growth in Canada
strategyonline.ca...Fourth quarter comparable store sales in Canada, where Costco operates 107 stores, were up 1.8%, compared with 0.2% stateside.... ...Costco’s Q4 net income for the fiscal fourth-quarter rose to $2.2 billion USD, compared with $1.87 billion USD a year earlier.... ...Costco, Costco Wholesale, Richard Galanti... ...In the company’s earnings call, Richard Galanti, director, EVP and CFO, said the company is “in the early innings of our digital mobile transformation...
strategyonline.ca — 3+ day ago
Bodyarmor expands north
strategyonline.ca...Company in November of 2021,” says Federico Muyshondt, Bodyarmor’s CEO.... ...Beginning in January 2024, Bodyarmor will bring its original, as well as its low-cal version Bodyarmor Lyte, north of the border.... ...Coke Canada Bottling, Weber Shandwick Canada... ...South of the border, the brand is currently linked to U.S. women’s soccer star Alex Morgan and NFL quarterback Joe Burrow....
strategyonline.ca — 2+ day ago
Melitta boosts its better-for-the-planet bona fides
strategyonline.ca...Brick, lead marketer for Melitta Canada.... ...Melitta Canada is emphasizing its bean-to-cup offerings and how it’s a better choice for the planet.... ...Active Media, Lori Brick, Melitta, Milestone Integrated Marketing... ...“We've been on a sustainability journey for quite a while now… starting when we put solar panels on our roasting facility in Cherry Hill, New Jersey...
strategyonline.ca — 2+ day ago
Athletes show some skin in BCLC’s latest campaign
strategyonline.ca...Roland, creative director at the agency.... ...In its latest campaign for its PlayNow Sports brand, the British Columbia Lottery Corporation (BCLC) is (literally) stripping away the usual tropes... ...Cossette Media handled the buy. 123w, BCLC, British Columbia Lottery Corporation, Cossette Media, Jessica Bieniasz, Kate Roland, One Twenty Three... ...“Our goal is to reduce intimidation on all fronts, so that people can get into the fun of the game,” says Jessica Bieniasz, senior specialist for...
strategyonline.ca — 2+ day ago
Sunlight takes its community messaging to retail
strategyonline.ca...The Henkel Canada-owned detergent brand is asking buyers to nominate people who are making a difference, inviting them to submit an entry nomination... ...The national program is being rolled across Walmart, Metro, Sobeys and IGA, with Sunlight’s community hero contest winners being celebrated in mid-October... ...Heidi Chiu, Henkel, Henkel Canada, Sunlight, The Mars Agency... ...says Heidi Chiu, head of marketing for Henkel Canada....
strategyonline.ca — 2+ day ago
When promoting a contest, what tactics work best?
strategyonline.ca...Not all contest promotions are created equal, according to research firm IMI, which found that certain tactics resonate best with consumers.... ...The data shows that 82% of Gen Z purchased a new product, while 60% purchased a higher priced product, in exchange for the chance to win something... ...Making contest promotions easy to understand, and easy to participate in, is key, says Steve Bucovetsky, VP of consumer insights for IMI.... ...For example, a brand offering a trip to the popular tourist destination of Los Angeles is 2.5 times more enticing than a trip to Los Angeles to walk...
strategyonline.ca — 3+ day ago
In Brief: Telus promotes senior marketer in Quebec
strategyonline.ca...Telus’ Nathalie Dionne has been promoted to regional vice-president, marketing for Quebec.... ...Nestlé’s board of directors is promoting David Rennie, head of Nestlé coffee brands and a member of the executive board of Nestlé S.A., to executive... ...Eataly, Nestle, Pearson International Airport, telus, Toronto Pearson International Airport, Turo... ...Prior to that, Brusò was global chief operating officer for Benetton Group....