Source Search Page
marketingdive.com > news
Firehouse Subs deepens agency bench to ignite ‘creative firepower’
1+ day ago —...model with sister RBI brands like Popeyes, Tim Hortons and Burger... ...Firehouse Subs is shifting to a multi-agency model in the chase for... ...This is one of the first major moves from Firehouse Subs CMO Dena... ...Public Safety Foundation....
marketingdive.com > news
Coke creates AI-powered instrument that only plays ‘uplifting sounds’
21+ hour, 43+ min ago —...Coca-Cola continues to find new applications for generative AI as... ...Campaigns, reviews, strategy, partnerships, technology, results Coke... ...vice president and global head of generative AI at The Coca-Cola... ...The partnership builds on Coca-Cola’s previous leveraging of Microsoft...
marketingdive.com > news
Why Sprite is heating up its lifestyle pitch with new Chill soda
2+ day ago —...starring Atlanta Hawks point guard Trae Young, a.k.a “Ice Trae,”... ...The comedic concept, which casts Young in a self-deprecating light... ...Chaney, senior creative director for Sprite and Fanta at The Coca-Cola... ..., and NBA Hall of Famer Grant Hill, who appeared in the older ads...
marketingdive.com > news
Why Sprite brought back ‘Obey Your Thirst’ to reach Gen Z
6+ day ago —...Obey your thirst,” NBA Hall of Famer Grant Hill says in voiceover... ...In the lead spot, Minnesota Timberwolves star Edwards is seen drinking... ...Starry, which replaced Sierra Mist in the PepsiCo lineup last year... ...Gushers stand out on the social media age, execs said at Advertising Week...
marketingdive.com > news
Walmart+ enlists celebrity moms to answer TikTok questions for Mother’s Day
3+ day ago —...,” said David Hartman, vice president for creative at Walmart.... ...celebrities with kids of all ages, including Paris Hilton and Whitney... ...For now, Walmart’s audience is on TikTok, a platform that the retailer... ...That insight has driven recent creative output, including an Andy Cohen...
marketingdive.com > news
Manischewitz rebrands to extend appeal beyond kosher aisle
4+ week ago —.... but wants to welcome more non-Jewish shoppers into the fold with... ...Manischewitz is well-known for its kosher food offerings in the U.S... ..., CMO of Kayco, Manischewitz’s parent company, in a statement. ... ...Kayco, a kosher food distributor, acquired The Manischewitz Company...
marketingdive.com > news
Miracle-Gro shares Martha Stewart’s gardening secrets in new campaign
2+ week ago —...Miracle-Gro is pulling back the curtain on Stewart’s gardening secrets... ...with the launch of “Gro Like Martha,” a campaign that could help... ...showcases the new Miracle-Gro Organic Raised Bed & Garden Soil,... ...integrations on “Martha Gardens” on the Roku Channel, helping to...
marketingdive.com > news
WPP and Google partner to integrate martech and gen AI tools
1+ week ago —...‘24 conference in Las Vegas.... ..., results WPP and Google partner to integrate martech and gen AI... ...WPP’s Chief Technology Officer Stephan Pretorius said in a statement... ...of its key clients, including The Coca-Cola Company, L"Oreal and...
marketingdive.com > news
Publicis credits new business tailwinds, tech rebound for continued strength
1+ week ago —...As earnings season gets into swing, Publicis stands in a position... ...The agency holding group has continued to see organic revenue, a... ...Rivals WPP, Omnicom and Interpublic Group will release their quarterly... ...Sadoun said Publicis saw double-digit growth from the tech sector...