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The Right Way to Build Your Brand

...Drawing on a large database supplied by the World Advertising Research... ...John Wanamaker wryly complained, “Half the money I spend on advertising... ...Review Press, 2022). - JS Jann Schwarz is the founder of the B2B... ...Martin is a former dean of the Rotman School of Management, an adviser...

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A New Survey Reveals How Legal Professionals Expect AI to Impact Their Work - SPONSOR CONTENT FROM THOMSON REUTERS...

...To answer these questions, Thomson Reuters conducted a survey of...

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Case Study: Should I Pitch a New Project-Management System?

...Cynthia is a newly hired software developer at MainFrame, which uses... ...her impressive background and credentials to advocate for Flow, Cynthia... ...RE Automation Solutions, and Alex Estevam, a technical program manager... ...Two experts weigh in: Sonali Raut, a senior data scientist at Munich...

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What Innovators Who Create New Markets Do Differently

...without needing to tear down or displace others or your own business... ...: Think of the billion-dollar industry the Square credit card reader... ...a codirector of the INSEAD Blue Ocean Strategy Institute, in Fontainebleau... ...Chan Kim is a professor of strategy and management at INSEAD and...

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The CEO of Gérard Bertrand Group on Turning a Family Wine Business into a Global Brand

...At first he tried to balance his life as a professional rugby player... ...In 1987, when the author was just 22, he inherited a 60-hectare vineyard... ...When Bertrand began his journey, wines from his native Languedoc... ...Gérard Bertrand is an internationally recognized wine label with...

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Leading in a World Where AI Wields Power of Its Own

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The New Rules of Executive Presence

...political and economic instability, social movements such as Black Lives... ...Matter, and changing workplace technologies, what people expect... ...and the Middle East; the #MeToo, Black Lives Matter, and LGBTQ+... ...for developing six attributes that increasingly factor into executive...

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How Private Equity Firms Create Value in Uncertain Times - SPONSOR CONTENT FROM EY-PARTHENON

...By Bridget Walsh, Jon Morris, Paul Pan, Luke Pais Private equity... ...(PE) firms thrive on their ability to acquire and build great businesses... ...Jon Morris is UK Private Equity Value Creation Leader Paul Pan is... ...your organisation Bridget Walsh is EY Global Private Equity Leader...

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Do You Need an External Talent Cloud?

...is the founder and chairman of Open Assembly and an executive-in-residence... ...considerable cost--is figuring out how to secure talent. - John Winsor...

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Conservative CEOs Pursue Riskier International Deals Than Liberals Do

...Aaron Hill of the University of Florida and colleagues studied 1,027... ...The conclusion: - Amy Meeker is a senior editor at Harvard Business... ...Review....