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Level up: Whisky brand finds winning strategy in gaming
1+ day ago —...engagement with an audience – but you have to tread carefully When Reed Hastings... ..., chairman of Netflix, said in 2019 that he was more concerned about... ...All 100,000 bottles of the Moxxi Bar Edition sold out; the Ballantine's... ...“As well as releasing her own spiced whisky, Moxxi’s Bar Edition,...
Engagement, relationships and trust: events bring all three
2+ week ago —..., and a 2021 Forrester Report finds that 74% of event decision-makers... ...with them at live events, according to The 2023 Freeman Trends Report... ...According to the 2024 Freeman Trends Report, in-person events are... ...Whether it's VR and AR stations, interactive workshops, interactive...
The gay Guinness ad that never ran
1+ mon ago —...At the same time, Ogilvy & Mather was producing groundbreaking and... ...brave new creative work for Guinness.... ...I spoke with Patrick Collister who was executive creative director... ...And the Guinness marketing director Rob McNevin didn't last either...