Adweek.com
What Multicultural Audiences Want From Audio Ads
adweek.com...data, 58% of the population identifies as white, which means 42% of the population fits into a multicultural segment, including Asian American and Pacific... ...Islander (AAPI), Black/African American and Hispanic/Latino.... ...Recently, SXM Media, Magna, and Identity teamed up for a study challenging the "one-and-done" approach to connecting culturally through digital audio... ...These ads incorporate culturally relevant references to foods, dialects and relevant themes (for Black/African American, Hispanic/Latino and Asian/Pacific...
Revolving Door Roundup Roster Updates: Dentsu Health, Ogilvy ...
adweek.com...Alto brought on creative duo Dan Kroeger and Pierre Janneau-Houllier as its new executive creative directors and partners.... ...Nate Leach joins as media supervisor and Yifei Ye joins as paid media coordinator.... ...Kaitlyn DeSimone was promoted to account supervisor, Anne Bowers, Madeline Hiller and Lauren French to senior account executive, Sarah Grace Johnson... ...Dentsu Health hired Eduardo Tavares as its executive creative director....
Dan Aykroyd To Host Fox Nation's A History of the World in Six ...
adweek.com...Jim Belushi, Jon Lovitz, Kevin Nealonand George Wendt will also be featured.... ...The series was written and directed by Rob Long, a former executive producer from the NBC smash series, Cheers.... ...Renowned for several major motion pictures, Aykroyd starred in critically acclaimed films including Ghostbusters, The Blues Brothers and Driving...
Contestants Allege Squid Game Reality Spinoff Was "Traumatic" and ...
adweek.com...Former players opened up to Rolling Stone about their experiences, confirming earlier claims that they were subjected to inhumane treatment while... ...Squid Game: The Challenge, a reality-competition spinoff of the blockbuster Korean thriller, is a little too similar to the Netflix series for the... ...Prior to filming, Squid Game showrunner Hwang Dong-hyuk spoke out about Netflix's planned reality competition based on the series.... ..."It was just the cruelest, meanest thing I've ever been through," one former contestant told Rolling Stone....
With Little Marketing Budget but Lots of Moxie, How Stuckey's Is Plotting a Big Comeback
adweek.com > brand-marketing...Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media... ...Week: The Creatorverse, May 16 --18 in NY.... ...Giddy with the spirit of adventure, the pair motored out of New York for the 2,723-mile drive to Palm Springs, Calif....
Amy Schumer, Doja Cat and Giannis Antetokounmpo Need Some Photo Help in Google's Super Bowl Ad
adweek.com > brand-marketing...Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media... ...Daryl Butler, vp of U.S. devices and services marketing at Google, said the ad aims to "shine a light" on the company's Pixel phones while promoting... ...Stephen is Adweek's Europe bureau chief based in Glasgow.... ...To tease the forthcoming spot, Google released stills from the ad featuring all three celebrities. Enjoying Adweek's Content?...
FX Scraps Never Let Me Go Series Adaptation
adweek.com...FX has scrapped the series adaptation of the 2010 Fox Searchlight picture Never Let Me Go.... ...FX picked up the series, which would have streamed on Hulu, in October.... ...Viola Prettejohn, Tracey Ullman, Kelly Macdonald, Aiysha Hart, Spike Fearn, Shaniqua Okwok, Gary Beadle, Kwami Odoom, Susan Brown, Keira Chanse and... ...FX isn't the first network to scrap series with series orders or renewals, joining HBO Max, AMC, Starz and others in reversing decisions over the...
Ukrainian Ad Agency Turns Bulletproof Vest Plates Into Art
adweek.com > agencies...By Jason Lynch & Jenny Rooney. The Institute for Brand Marketing ?...
Paramount+ Renews 1923
adweek.com...This is unsurprising given that the debut of the Harrison Ford and Helen Mirren-fronted TV series attracted more viewers than any other Paramount... ..., which had its roots in Montana ten years earlier.... ...McCarthy, president/CEO Paramount Media Networks & MTV Entertainment Studios, said in a statement, in December.... ..."Taylor Sheridan continues to tap a cultural nerve that has proven irresistible to viewers from across the country and around the world, with this...