News
Athar Voices on Campaign: "The other shows were mine. This is ours."
1+ day, 15+ hour ago (420+ words) I have judged most of the shows that matter: Cannes, Effies, One Show, Clio. After enough of them, you admit the part we usually leave out. You judge these shows mostly for yourself. For the credential. For permission to open…...
Campaign Middle East's 40 Over 40 2026
2+ day, 7+ hour ago (280+ words) Here is Campaign Middle East’s inaugural 40 over 40 list, an annual initiative starting 2026. This new annual initiative bears a simple purpose: to recognise leaders who have shaped the regional brand and marketing industry over the past 15 years and more, often silently…...
FAST picks ByteDance's Regional HR Leader as People & Culture Head
1+ day, 14+ hour ago (415+ words) FAST, a Dubai-headquartered marketing technology group, has appointment of Hashim Mahmood as Head of People and Culture. His remit covers the group’s human teams and the 180 AI agents now working alongside them. FAST runs 180 AI agents across its companies. The…...
The digital authenticity gap: What CMOs can do to build customer trust online
1+ day, 14+ hour ago (598+ words) We all know how digital has changed the marketing industry; for most industries digital is arguably the primary channel for brand engagement. And yet, it can be hard to gauge how our customers feel about these brand experiences, especially in…...
MKV Digital expands into Saudi Arabia with Asia Ali and Waqas Ali at the helm
1+ day, 14+ hour ago (330+ words) Dubai-founded social and creator marketing agency MKV Digital has announced its expansion into Saudi Arabia alongside a strengthened leadership structure, marking the agency’s next phase of growth across the GCC and international markets. MKV Digital officially registered its Saudi Arabia…...
Brazen MENA expands into Asia Pacific, appoints Angeline Tan as GM
1+ day, 14+ hour ago (325+ words) Brazen MENA, which is ranked among the 100 Best PR Agencies in the World, has officially launched in the Asia Pacific region, with offices in Singapore and Kuala Lumpur, and the appointment of Angeline Tan as General Manager, APAC. Tan brings…...
Is video podcasting diluting what made audio powerful?
2+ day, 8+ hour ago (812+ words) Podcasting was built on intimacy – the ability to listen anywhere, letting voices, stories and conversations fill moments when screens were not an option. But as video becomes important for discovery through platforms such as YouTube, TikTok and social media, the…...
Podcast: L’Oréal's Olfa Messaoudi & Snap's Antoine Challita on the creator economy
2+ day, 9+ hour ago (1438+ words) They explore a shift in the way brands and platforms partner with creators and consumers. The discussion moves beyond the vanity metrics of reach, impressions and engagement to touch upon credibility, education, measurement, cultural relevance and the importance of longer-term…...
How MCH Global shapes culture through the places it works in
2+ day, 12+ hour ago (376+ words) Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on sports marketing, the luxury industry, social media trends and influencer marketing. She specialises in exclusive features that bring industry leaders together…...
Podcasting in a fragmented world
2+ day, 12+ hour ago (810+ words) Nearly three years ago, we started a podcast from scratch. Coming from a media background, we understood audiences, content and distribution. Yet, podcasting taught us something quickly: creating great conversations is only a small part of the equation. Getting those…...