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How Asian Social Media Transformed a Quiet U.K. Walking Spot

https://www.nytimes.com/2018/10/12/world/europe/seven-sisters-cliffs-tourism-pictures.html
See More From: nytimes.com   ( Leisure & Travel > Travel )

Oct 14, 2018 11:18 AM 6+ mon ago

How Asian Social Media Transformed a Quiet U.K. Walking Spot

EAST SUSSEX, England -- To an online travel site popular with younger Chinese travelers, the cliffs about two hours' drive south of London are a "windy paradise." In June, a South Korean actress shared a picture of herself at the cliffs, along with a video in which she stands uncomfortably close to the vertiginous edge. And the stars of a Korean reality television show visited them in a spring episode.

"When we search for London on social media, it's the first thing we see," Shin Hyeon-hui, a 28-year-old tourist from South Korea, said of the East Sussex cliffs, known as the Seven Sisters. "I didn't know it was so far from London!"

The Seven Sisters -- stark, white chalk cliffs facing the English Channel -- have long been popular among hikers, a hardy, "walking type," said Fran Downton, a marketing ...

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