News
How Wherefour Found the Right Food Safety Buyers Without Wasting Ad Spend
21+ hour, 5+ min ago (355+ words) By Shana Murik 07/17/26 For B2B marketers, reaching the right audience is only half the battle. The real challenge is connecting with decision-makers in a trusted environment—without wasting budget on impressions that never convert. That was the challenge facing Wherefour. The…...
States find ways to protect public health programs in challenging times
2+ day, 10+ hour ago (462+ words) All Articles Healthcare States find ways to protect public health programs in challenging times By Erin McLeod 07/16/26 Bringing together public health leaders from Arkansas, Wisconsin and New Jersey, the discussion focused not on the setbacks facing public health but on…...
Leadership lessons from a seasoned educator
2+ day, 13+ hour ago (317+ words) Fred Ende shares the leadership lessons learned in the classroom. By Fred Ende 07/16/26 It’s very easy to believe we can’t achieve something. Whether it be because of anxiety, fear, imposter syndrome, or anything else, all of these speak to possibilities,…...
How brands are combating AI fatigue with in-person events
3+ day, 6+ hour ago (425+ words) All Articles Marketing AI in Marketing How brands are combating AI fatigue with in-person events To achieve brand differentiation in an era of artificial sameness, marketers are turning to in-person events and activations to create memorable interactions, build trust and…...
Threat or opportunity? Help your brain see the difference
3+ day, 5+ hour ago (883+ words) All Articles Leadership Communication Threat or opportunity? Help your brain see the difference Former FBI agent LaRae Quy tells how she assessed whether someone was a terrorist or not -- on the spot -- and how you can train your brain as…...
Orthopedic practices don't need more tools. They need connected ones
3+ day, 9+ hour ago (696+ words) All Articles Healthcare Providers Orthopedic practices don't need more tools. They need connected ones Operational challenges such as staffing shortages and scheduling complexities are prompting orthopedic care centers to shift from merely digitizing workflows to integrating technology as a strategic…...
AI belongs in the classroom, but it can't lead the lesson
3+ day, 10+ hour ago (621+ words) All Articles Education Educational Leadership AI belongs in the classroom, but it can't lead the lesson Educators can use AI as a tool for learning along with hands-on methods, writes Michael Gaskell. By Michael Gaskell 07/15/26 Important non-AI practices remain for…...
Explore Minnesota's executive director says ESTO drives strategy
3+ day, 14+ hour ago (398+ words) All Articles Travel Explore Minnesota's executive director says ESTO drives strategy Lauren Bennett McGinty says ESTO helps destination marketers stay ahead of change by connecting them with leaders who are testing new ideas, sharing candid lessons and turning industry trends…...
The new trust crisis: What fraud means for media and entertainment
4+ day, 10+ hour ago (942+ words) All Articles Technology Media The new trust crisis: What fraud means for media and entertainment To fight media and entertainment fraud, CTAM's Vicki Lins and AARP's Kathy Stokes recommend making proactive consumer education, empathetic customer support, clear communication and industry…...
Navigating the K-12 Buying Season
4+ day, 10+ hour ago (201+ words) All Articles Marketing Marketing Strategy Navigating the K-12 Buying Season As K-12 leaders head into the 2026 back-to-school buying season, B2B education vendors can capture decision-maker budgets by shifting from standard product pitches to resource-driven, problem-centric messaging. By Sarah Thomson 07/14/26 Book a 20-minute sneak…...