6+ hour, 8+ min ago   (993+ words) Much of the debate about AI in research focuses on technology. We believe the bigger question is commercial. AI is fundamentally reshaping the relationship between agencies and clients in three ways: The AI story began with ELIZA, one of the…...

3+ hour, 37+ min ago   (115+ words) DoubleVerify added that the integration would also help with the measurement of video advert viewability, and provide reporting and insights through DV Pinnacle, DoubleVerify’s analytics reporting platform. Steven Woolway, executive vice-president of business development at DoubleVerify, said: “Adding support for…...

6+ hour, 4+ min ago   (206+ words) The tool compares each research objective against an entire survey before launch, with the aim of identifying potential gaps and recommending where improvements can be made. Questions will also be examined for methodological fit, and the tool will identify the…...

1+ day, 1+ hour ago   (209+ words) The move will bring all stages of the research process into a single environment, allowing Fuld specialists and client teams to work together and explore findings. Developed by the company’s in-house technology and AI teams, the platform, ‘FuldOne’, combines agentic…...

1+ day, 1+ hour ago   (228+ words) China has seen growth in adoption of emerging trends in mobility, including multi-screen interaction, seamless voice control, and connected in-vehicle ecosystems. Through the move, the company is looking to expand its engagement with the country’s smart mobility market and use…...

1+ day, 6+ hour ago   (172+ words) The plugin will also allow users to create surveys in natural language and analyse responses within a conversation on ChatGPT. Users can also use past surveys and combine data with external sources in ChatGPT using the plugin, which uses the…...

2+ day, 5+ hour ago   (126+ words) Reynoso joins Humankind with a background in agency and client-side insight roles. Most recently, he was at Truth Consulting, where he led complex strategic research programmes, with a particular focus on advanced quantitative methods and mixed-methods storytelling. Jess Lister, one…...

4+ day, 4+ hour ago   (327+ words) Businesses will also need to provide clearer upfront information, regular reminders and make it easier for consumers to exit contracts. As part of the changes, set to come into force in January 2027, the government will also introduce a 14-day ‘cooling-off…...

1+ week, 5+ hour ago   (398+ words) YouGov said that Levings would become chief executive elect on 1st November and officially take over as permanent chief executive and joining the company’s board of directors on 1st February 2027. Levings currently works at Kantar as chief executive for the Americas and…...

1+ week, 5+ hour ago   (756+ words) The market research industry is in the middle of a profound and uncomfortable transition. Generative AI, synthetic respondents and agentic insight systems are dramatically accelerating how research is generated, synthesised and consumed. What once took weeks of fieldwork, analysis and…...