News
Sweetgreen Handed 500 Creators Its Biggest Menu Launch And Told Them To Be Honest
13+ hour, 21+ min ago (1001+ words) sweetgreen's biggest menu launch in its near 19-year history did not come with a script. The salad chain activated more than 500 creators across food, fitness, fashion, and culture for its first wraps rollout." The brief was direct: try the product,…...
Workweek Built A Platform To Show What B2 B Creator Trust Is Actually Worth
13+ hour, 5+ min ago (979+ words) A campaign that registered as a 0. 03x return on clicks turned out to be 8x when measured against CRM data across the full buying cycle. For Adam Ryan, co-founder and CEO of Workweek, that discrepancy isn't a story about bad creative or…...
Inside Chorus, The Nonprofit Civic Creators Built Because Nobody Else Would
13+ hour, 9+ min ago (995+ words) A former actor-turned-political creator, Brian started making content online in 2018 and has since gained more than 7. 7 million followers across You Tube, Instagram, Tik Tok, X, and other platforms. His podcast, "No Lie with Brian Tyler Cohen," was the first podcast…...
Dara Denney Is Going To Cannes With A Message Most Brands In That Room Don't Want To Hear
13+ hour, 4+ min ago (1077+ words) Last year, Dara Denney paid $15, 000 out of pocket to attend Cannes Lions. The one brand deal she landed during the week barely made a dent. This year, she's going back. Dara launched her You Tube channel from her parents' basement…...
U. S. Warns Foreign Content Creators: Tourist Visas Do Not Permit Paid Content Production
16+ hour, 11+ min ago (224+ words) Coming to the United States with the sole purpose of creating content (as an influencer), thereby generating earnings from the United States while in the country, is considered work and requires the appropriate visa," the two agencies said in a…...
TJ Palma: Filming Life Is A Better Creator Strategy Than Chasing Trends
13+ hour, 8+ min ago (926+ words) When TJ Palma was eliminated from "Love Island USA," he had roughly 20, 000 followers. He came in midway through Season 7, was given limited airtime, and left with a following that most castmates with more screen time had surpassed. His departure, rather…...
Brands Are Reporting On A Fraction Of Their Video Data. Plot Raised $14 M To Fix That
13+ hour, 6+ min ago (1050+ words) The most influential brand content on social video right now is content brands cannot see. Existing social listening tools largely depend on tags, captions, and direct mentions to track how consumers talk about products. Most video content does not work…...
Matthew Lacey On Why The Creator Economy Collision Took So Long, And Why Mega Deals Are Coming
13+ hour, 22+ min ago (1202+ words) Real money is moving into the Creator Economy. The bigger question is whether the people writing the checks actually understand what they are buying. Matthew sat down with Net Influencer Senior Editor Ceci Carloni to discuss where those worlds are…...
Linked In Launches Brand Works To Provide Creative Strategy, Campaign Support For B2 B Advertisers
16+ hour, 2+ min ago (305+ words) Linked In has launched Brand Works, a dedicated team of marketing experts that delivers hands-on creative strategy, content production, and campaign support to B2 B advertisers on the platform. The service is currently available globally for select managed customers. Early customers…...
Later Appoints HR Exec Dena Upton As Chief People Officer Amid Expansion
16+ hour, 16+ min ago (318+ words) Later has appointed Dena Upton as Chief People Officer, expanding its executive leadership team as the company continues to grow across Influencer Marketing, creator commerce, and artificial intelligence. Upton joins from a background in people leadership at high-growth technology companies,…...