16+ hour, 53+ min ago   (200+ words) Havas Play has partnered with gaming platform Iion to enhance interactive advertising capabilities across ANZ and APAC. The collaboration aims to streamline the creation of playable ads, allowing brands to engage audiences more effectively. Havas Play, Havas’ culture-first agency network…...

2+ day, 5+ hour ago   (448+ words) Live Nation has released research which it says indicates that 91 percent of local live music fans would consider joining loyalty programs for access to music-related perks. Across Australia, you can tell when a big concert is coming. Friends compare setlist…...

20+ hour, 23+ min ago   (415+ words) The Guardian Australia newsroom Guardian Australia brought in A$48.6m during the year ending 31 March 2026, a $1.7m drop from the prior twelve months as the publication’s advertising “underperformed”. According to consolidated financial statements released by the Scott Trust, owner of the Guardian,…...

20+ hour, 32+ min ago   (461+ words) Australian publishers and creators may have to actively opt out of allowing artificial intelligence companies to use their content, under two government proposals being considered as part of the ongoing discussions over AI and copyright. Documents seen by Mumbrella reveal…...

20+ hour, 13+ min ago   (352+ words) Released overnight: Meta's new business and marketing bundles Meta is introducing paid tiers that give businesses and creators greater access to its existing marketing and artificial intelligence tools as it ramps up its push into offering end-to-end marketing capabilities. Under…...

18+ hour, 58+ min ago   (448+ words) Independent agency Orange Line has added five new clients, including Supermetrics, Aspen Medical, and G7 Entertainment Marketing. The agency cites increasing demand for strategic guidance and execution across various markets as a driving factor behind these new appointments. Consulting-led digital marketing…...

17+ hour, 13+ min ago   (424+ words) The 2027 edition of the Today show will be markedly different than this year Sarah Abo will leave the Today show and Nine at the end of the year, calling time on her stint after almost four years as co-host of…...

19+ hour, 58+ min ago   (495+ words) Directors Leni Ma'ia'i and Olivia Boswell New Zealand PR agency Ground Control PR has been formed following the merger of Common Ground and Dig. The new agency aims to enhance storytelling in the consumer and tech sectors, leveraging the founders…...

18+ hour, 58+ min ago   (366+ words) Brand experiences agency Akcelo has launched Lipton’s new Sparkling Ice Tea range with a live music event on the Manly Fast Ferry. The initiative aimed to make commuting more entertaining, responding to research indicating that many Gen Z commuters find…...

19+ hour, 58+ min ago   (302+ words) Nibble Edge has enlisted a group of chefs to conduct taste tests on Hellmann’s mayonnaise. The initiative aims to demonstrate the product’s quality and versatility in culinary applications.The announcement:Hellmann’s has launched Real Pressure Tests, a new chef-led social…...