10+ hour, 5+ min ago   (212+ words) ‘Main Vaapas Aaunga’ draws 16.14 mn viewers in opening window on Netflix: Chrome DM COTT MediaBrief The F 25–35 cohort led all segments at 4.11 Mn, followed by F 18–24 at 3.44 Mn and M 25–35 at 2.98 Mn. The 25 to 35 bracket was the strongest age band…...

8+ hour, 35+ min ago   (109+ words) Sony Sports Network unveils commentary panel for India’s Sri Lanka tour MediaBrief - Samir Kochhar, Harsha Bhogle, Arjun Pandit, Sanjay Manjrekar, Angelo Matthews, Russel Arnold, Farveez Maharoof, Roshan Abeysinghe - 1st Test: Samir Kocchar, Ajinkya Rahane, Ajay Jadeja, Mohammad Kaif, Murali Kartik, Vivek…...

8+ hour, 38+ min ago   (233+ words) Burson, the global communications agency purpose-built to create value for its clients through reputation, today announced it has acquired Limbik Inc., the cognitive-AI company behind Decipher, Burson’s predictive intelligence platform that forecasts how communications will resonate with audiences operating in…...

9+ hour, 28+ min ago   (298+ words) Formula 1 and Disney have announced a significant extension of Fuel the Magic through the 2028 season, marking the next chapter of the global collaboration with the addition of Disney and Pixar’s Cars franchise. Launched in 2025, “Fuel the Magic” blends Disney storytelling…...

12+ hour, 5+ min ago   (640+ words) In an exclusive piece for MediaBrief, Nimitha Reddy, Operations Head at Bangalore-based digital advertising agency Synergos, writes about why vernacular marketing cannot be treated as a regional afterthought, the importance of culturally relevant communication in diverse markets, and how brands…...

12+ hour, 13+ min ago   (216+ words) Instagram has introduced a refreshed wordmark logo, marking its first major typography update in a decade. The new design replaces the platform’s long-standing cursive wordmark with a revised version that blends script and print-style lettering while retaining the familiar look…...

1+ day, 2+ hour ago   (318+ words) IAB Tech Lab has released updates to its Privacy Standards Portfolio, including enhancements to the Global Privacy Protocol (GPP) and Data Deletion Request Framework (DDRF) Version 2.0. The updates aim to strengthen privacy-risk mitigation and support consistent implementation across the industry,…...

1+ day, 2+ hour ago   (422+ words) Sony MAX brings Mardaani 3’s child safety message to Mumbai railway stations MediaBrief Sony MAX is marking Independence Day with a message around child safety and freedom from fear, using storytelling to encourage greater awareness and social change. The initiative…...

1+ day, 1+ hour ago   (382+ words) MediaBrief Foxtale has named Shah Rukh Khan as its brand ambassador across its serum, moisturiser, sunscreen and face mask categories, as the skincare brand looks to deepen its connection with consumers and build on a community of more than 10 million....

1+ day, 1+ hour ago   (240+ words) This Independence Day, Safed celebrates the values a mother brings into her home and explores how they can inspire a more humane and united society. Through its new Independence Day 2026 film, the brand highlights the importance of fairness, compassion and…...