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Decisionmarketing

Top story March 7, 2025 7:28 am Nearly eight out of ten mailshots – including direct mail, door-drops and business mail – were read or looked at… Indepth, News February 24, 2025 9:25 am Advertising and marketing agencies are facing a major challenge to their environmental record amid claims that one of the sector’s… Id

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News


decisionmarketing.co.uk > top-story > new-hfss-crackdown-could-wipe-out-1bn-in-adspend

New HFSS crackdown 'could wipe out??1bn in adspend"

7+ hour, 46+ min ago   (588+ words) September 15, 2026 8:36 am Government proposals to widen advertising restrictions on less healthy foods could put nearly half of the £2.4bn UK’s annual food and drink marketing spend at risk as ministers battle to tackle the weighty yet controversial issue of childhood obesity....


decisionmarketing.co.uk > news > creator-economy-to-top-1bn-in-2026-as-sector-matures

Creator economy to top??1bn in 2026 as sector matures

5+ hour, 57+ min ago   (621+ words) September 15, 2026 10:10 am Advertiser investment in UK creator partnerships is forecast to surpass £1bn for the first time in 2026, reaching £1.2bn, with annual investment set to grow by 26% following another year of strong growth in 2025. Commissioned by IAB UK and conducted by the…...


decisionmarketing.co.uk > news > anxious-shoppers-build-up-a-shortlist-before-they-buy

'Anxious' shoppers build up a shortlist before they buy

7+ hour ago   (366+ words) September 15, 2026 9:27 am The age of “care-free” shopping, when consumers simply went online and made a purchase, appears to be over, with most making multiple site visits and checking numerous reviews before committing to buy. The findings reveal how rarely European…...


decisionmarketing.co.uk > news > mcvities-shows-its-role-in-rituals-that-define-british-life

McVitie's shows its role in rituals that define British life

5+ hour, 21+ min ago   (676+ words) September 15, 2026 11:06 am McVitie’s is bringing some of its most top biscuits together for the first time for a multi-million pound campaign packed full of feeling that spotlights the role the Pladis-owned brand plays in everyday moments of connection across Britain....


decisionmarketing.co.uk > news > major-travel-brands-sent-packing-over-eco-ad-claims

Major travel brands sent packing over 'eco' ad claims

6+ day, 3+ hour ago   (603+ words) September 9, 2026 8:53 am Thomas Cook, Loveholidays and DialAFlight have all been battered by the advertising watchdog for making environmental claims in their advertising campaigns without being “clear and transparent” about what they were based on. The rulings form part of a…...


decisionmarketing.co.uk > news > blow-us-down-with-a-feather-everest-brings-back-icon

Blow us down with a feather: Everest brings back 'icon"

6+ day, 5+ hour ago   (655+ words) September 9, 2026 10:33 am Home improvement brand Everest is aiming to tap into the power of nostalgia in advertising by resurrecting “the feather” symbol – first used by the late Ted Moult nearly five decades ago – for its new brand platform, “Your Home…...


decisionmarketing.co.uk > news > primark-targets-gym-bunnies-with-trope-busting-blitz

Primark targets gym bunnies with trope busting blitz

1+ week, 2+ hour ago   (680+ words) September 8, 2026 2:08 pm Primark is launching its activewear collection, Primark Form, with a new campaign designed to skewer the seriousness of the world of activewear and prove consumers do not have to pay seriously high prices to get seriously great kit....


decisionmarketing.co.uk > news > grindr-coughs-up-26m-for-ad-suit-but-denies-liability

Grindr coughs up??26m for ad suit but denies liability

1+ week, 3+ hour ago   (471+ words) September 8, 2026 12:46 pm LGBTQ+ dating app Grindr has agreed to pay £26m to settle a UK High Court group action which alleged to company had shared highly sensitive personal data, including HIV-related information in some cases, with third parties for advertising purposes…...


decisionmarketing.co.uk > news > mccawley-joins-decision-marketing-as-associate-editor

McCawley joins Decision Marketing as associate editor

1+ week, 7+ hour ago   (321+ words) September 8, 2026 9:27 am Former Marketing Week and Precision Marketing deputy editor Ian McCawley is joining the Decision Marketing team as associate editor to drive new content opportunities across the online publication. Launched back in 2010, Decision Marketing remains the only independently owned,…...


decisionmarketing.co.uk > news > stanley-tucci-just-too-busy-enjoying-life-for-moretti-ad

Stanley Tucci 'just too busy enjoying life' for Moretti ad

1+ week, 1+ day ago   (328+ words) September 7, 2026 3:31 pm Birra Moretti is launching the latest instalment of its Enjoy Life’s Simple Pleasures platform, which highlights its Italian heritage by promoting the joy of good beer, good food and good company. The brewer was founded in Udine in…...