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News

Athletech News
athletechnews.com > why-consistency-is-becoming-fitnesss-new-currency

Why Consistency is Becoming Fitness’s New Currency

1+ hour, 40+ min ago   (840+ words) New industry data suggests the future of fitness growth won’t be defined by acquisition alone. It will be shaped by how well operators understand member behavior, reinforce healthy habits and strengthen long-term retention. For years, the fitness industry’s growth playbook…...

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athletechnews.com > classpass-goes-beyond-the-gym-six-flags-sea-world-zoos-irl-wellness-offerings

ClassPass Goes Beyond the Gym, Adding Theme Parks & Zoos to 'IRL' Wellness Offerings

14+ hour, 55+ min ago   (318+ words) The class-booking platform is adding Six Flags, SeaWorld, zoos and more to its booking platform, its boldest move yet to expand beyond just fitness Could a day at the zoo count as wellness? ClassPass thinks so. The app that became…...

Athletech News
athletechnews.com > glp-1-users-spending-more-on-fitness-pwc-survey

GLP-1s Are Fueling a Fitness Spending Surge — At Least Among Some People

17+ hour, 3+ min ago   (161+ words) Ani Freedman is Editor of Daily News & Digital Content for ATN. Previously, she reported on health and wellness for Fortune Magazine, covering fitness, mental health, the latest in health science and more. Her reporting for InDepthNH.org on environmental pollution…...

Athletech News
athletechnews.com > garmin-debuts-200-screenless-fitness-band-in-challenge-to-whoop

Garmin Debuts $200 Screenless Fitness Band in Challenge to Whoop

19+ hour, 2+ min ago   (205+ words) Bloomberg — Garmin Ltd. introduced a $200 screenless fitness tracker, becoming the latest company to enter a segment popularized by Whoop Inc. The Cirqa Smart Band is available now and, like the competition, offers a mix of activity and health tracking, according…...

Athletech News
athletechnews.com > wild-west-of-untested-peptides-has-americans-paying-in-crypto-to-get-their-fix

‘Wild West’ of Untested Peptides Has Americans Paying in Crypto to Get Their Fix

19+ hour, 42+ min ago   (941+ words) Approved medicines move through clinical trials, regulators and pharmacies like Walgreens and CVS. Much of the online peptide trade bypasses that system Bloomberg — The peptide boom has all the markings of a mainstream wellness craze: podcast evangelists, celebrity converts and…...

Athletech News
athletechnews.com > franchisee-spotlight-pilates-addiction-in-ann-arbor-mich

Franchisee Spotlight: Pilates Addiction in Ann Arbor, Mich.

23+ hour, 56+ min ago   (260+ words) The Pilates Addiction in Ann Arbor, Michigan has gotten off to a stellar start since opening a few weeks ago The Crawfords didn’t just study other Pilates studios. They mapped the entire Ann Arbor fitness landscape—what was working, what…...

Athletech News
athletechnews.com > the-tech-tax-the-real-cost-of-a-fragmented-stack

The Tech Tax: The Real Cost of a Fragmented Stack

1+ day, 13+ hour ago   (949+ words) Why more technology isn’t always better, and how misaligned systems are impacting performance, data and decision-making. In the pursuit of efficiency, fitness operators have added more technology than ever before. A member management system, a marketing platform, a billing solution,…...

Athletech News
athletechnews.com > egym-wattbike-accessible-vo2-max-testing-to-gyms

EGYM, Wattbike Aim to Bring Accessible VO2 Max Testing to Gyms

1+ day, 18+ hour ago   (354+ words) EGYM is partnering with indoor cycling brand Wattbike to make VO2 max testing more accessible in commercial gyms, giving operators a practical way to measure one of the strongest indicators of cardiovascular fitness and longevity without requiring specialized lab equipment. Through…...

Athletech News
athletechnews.com > urban-gym-group-enters-ireland-with-iconic-health-clubs-acquisition

Urban Gym Group Enters Ireland With Iconic Health Clubs Acquisition

1+ day, 18+ hour ago   (537+ words) The deal adds four Dublin clubs to UGG’s growing portfolio, with the locations set to become TrainMore and Clubsportive facilities Urban Gym Group (UGG) has acquired Iconic Health Clubs Dublin, marking the multi-brand operator’s entry into Ireland as it continues…...

Athletech News
athletechnews.com > all-in-one-fitness-software-isnt-enough-anymore-open-api-atn-innovation-summit

Fitness Stakeholders Say All-in-One Software Isn't Enough Anymore

4+ day, 13+ hour ago   (621+ words) Industry leaders tend to agree that more flexible software systems, primarily those with open APIs, create the greater advantage in today’s fitness landscape Not too long ago, the term “one-size-fits-all” carried a positive connotation. Products that promised to work for…...