News
Can Vuori tap male Athleisure in China through advocacy and activations?
4+ hour, 44+ min ago (1269+ words) The premium athleisure battle in China has largely centred around women for years. Lululemon built a wellness empire through yoga-focused urban women, while brands like Alo Yoga and local players such as Maia Active followed similar pathways. Yet emerging beneath…...
China's "small-town socialites" are keeping luxury hotels alive
1+ week, 17+ hour ago (1449+ words) There is an emerging, but largely overlooked, consumer force in China's county economies: affluent, socially connected local women, the "Hu Jie, "Wang Jie and "Li Jie-types who quietly sit at the centre of local social ecosystems. The story begins with…...
The real reason domestic brands are winning share in China
1+ week, 5+ day ago (820+ words) Domestic brands continue to outpace foreign competitors in China. Nowhere is this more visible than in the auto industry, where city streets are increasingly filled with sleek, locally made vehicles quietly gliding through neighbourhoods. In 2021, Chinese brands accounted for 34% of…...
The new LABUBU fridge has, unsurprisingly, sold out
2+ week, 19+ hour ago (512+ words) Just as Samsung Electronics announced it would stop selling home appliances in China's brutally competitive market, another "appliance" brand is exploding in popularity: POP MART's LABUBU. POP MART's limited-edition LABUBU refrigerators have sold out even before launching, with resale prices…...
Low profile Vipshop still a boon for one target group
2+ week, 1+ day ago (1335+ words) You don't hear much about the ecommerce platform Vipshop these days. While Taobao/Tmall, JD and Douyin battle loudly over livestreaming, subsidies, and AI-fuelled shopping experiences, Vipshop has remained relatively low profile. Yet beneath quietness sits one of the most…...
From backlash to comeback: foreign brands rebound in China
3+ week, 5+ day ago (1423+ words) 2021 was a difficult year for foreign brands in China, particularly in fashion. The'Xinjiang cotton controversy'significantly damaged perceptions of brands from Nike to Burberry, with'H&M effectively cancelled in the market. At the same time, China was facing intense scrutiny abroad…...
Tencent's new "Pet TV' symbolises the broadness of opportunities with China's pet lovers
1+ mon, 3+ hour ago (1037+ words) Food has been one of the clearest entry points. Holiland, best known for its human cakes and pastries, launched Holiland Pet in 2024 with pet birthday cakes priced around "168218 ($25-$32), tapping into owners" desire to celebrate pets" milestones. This represents the shift…...
Winning over Chinese tourists on a low budget
1+ mon, 3+ day ago (273+ words) There's a wonderful story about Karem, a hotel receptionist in Milan, and'a crumpled Chinese candy wrapper. Having once tasted the candy, he asked a Chinese guest if they could bring some back on their next visit. The guest shared what…...
The rationale for Starbucks" China pivot from coffees to functional beverages
1+ mon, 1+ week ago (1071+ words) In its first big move since finalising its joint venture, Starbucks has launched a high-protein beverage range nationwide, as the chain moves beyond coffee into functional nutrition. The new lineup features drinks like high-protein lattes, as well as matcha and…...
How ZXMoto's win may impact Chinese lifestyles, consumption and tourism behaviour
1+ mon, 2+ week ago (1003+ words) China's ZXMOTO has given the country's motorcycle industry a symbolic breakthrough in Portugal. In its debut FIM Supersport World Championship season, the Chinese manufacturer took a historic double win at Portimao, marking the first ever World Superbike Championship (WSBK) victories…...